Research Group for Inclusive and Sustainable Business
Leader / 17 Mar 2021 - ongoingDoctoral Researcher | Title of Thesis | Status |
---|---|---|
Miss Xiaoyi Sun | Doctoral Research Project | Active |
Miss Rozhin Elahi | Navigating Luxury: Understanding UK Customers' Purchase Journey Through Digital Marketing Strategies in the Realm of High- End Fashion | Active |
Miss Ayhanim Acar | The impact of intrinsic motivations on UK consumers’ intention to purchase eco-labelled apparel | Active |
Mr Joshua Jalloul | ‘An Inconvenient Truth: The hidden virtue of selfishness, the drivers of self-oriented values, and their influence on Ethical Consumer Boycotting behaviour.’ A new proposition of the Value-Belief-Norm framework. | Active |
Miss Yang Yang | The Deterministic Factors of Consumers’ Purchase of Sustainable Fashion Clothing and Fast Fashion Avoidance | Active |