Prof Charles Chi Cui

Prof Charles Chi Cui


Research Group for Inclusive and Sustainable Business

Leader / 17 Mar 2021 - ongoing


Doctoral ResearcherTitle of ThesisStatus
Miss Xiaoyi SunDoctoral Research ProjectActive
Miss Rozhin ElahiNavigating Luxury: Understanding UK Customers' Purchase Journey Through Digital Marketing Strategies in the Realm of High- End FashionActive
Miss Ayhanim AcarThe impact of intrinsic motivations on UK consumers’ intention to purchase eco-labelled apparelActive
Mr Joshua Jalloul‘An Inconvenient Truth: The hidden virtue of selfishness, the drivers of self-oriented values, and their influence on Ethical Consumer Boycotting behaviour.’ A new proposition of the Value-Belief-Norm framework.Active
Miss Yang YangThe Deterministic Factors of Consumers’ Purchase of Sustainable Fashion Clothing and Fast Fashion AvoidanceActive