Ms Olga Mitterfellner
Olga Mitterfellner is a Senior Lecturer at the University of Westminster and teaches on the MA in Fashion Business Management course and several undergraduate courses.
After many years of working in the fashion industry worldwide (in design, textiles, consulting, strategic communications, and trend forecasting), Olga switched to higher education and has previously held positions at the London College of Fashion, UAL, as a professor at the Mediadesign Hochschule in Munich, Germany, and guest lectured for global institutions. She was the external examiner at Richmond American University from 2019 until 2024.
She is a Senior Fellow of the Higher Education Academy, a Fellow and Chartered member of the Textile Institute, and a Fellow of the Royal Society for the Arts.
Olga is interested in many aspects of the fashion industry, including ethical marketing and branding, luxury fashion, and social value.
She has published the following textbooks:
Mitterfellner, O. (2024) Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry. 2nd ed. Abingdon: Routledge.
Mitterfellner, O. (2023) Luxury Fashion Brand Management Unifying Fashion with Sustainability
Mitterfellner, O. (2020) Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry. Abingdon: Routledge.
Mitterfellner, O. (2022) “What is Ethical Consumption?” The Fashion Archive Magazine. 1st ed. London.
Mitterfellner, O. (2016) “Textile Challenge: Catering to The Human Body In Flight”; 90th Textile Institute World Conference; Poznan.
Presently, she is the editor and co-contributor for an upcoming handbook on fashion marketing, featuring more than 20 global academics.