Ms Olga Mitterfellner

De Gruyter Handbook of Fashion Marketing
Mitterfellner, O., Pabst von Ohain, E., Christodoulou, C., Havvas, T., Punk, D., Brizan, J., Fratz, K., Hughes, S. N., Tanka, M., Wada, N., Mihara, I., Yanome, R., Mori, K., Chang, J., Zhao, M., Alexander, B., Warnaby, G., Varley, R., Meng, K., Lim, K., Laurá, E., Stagg, A., Gabay, J., Carlotto, F., Gevers, A., Guenane, I. and Caiza Infante, A. Mitterfellner, O. (ed.) 2026. De Gruyter Handbook of Fashion Marketing. Berlin De Gruyter Brill.

Painting a Picture of Dorian Gray in Fashion Education
Mitterfellner, O. 2025. Painting a Picture of Dorian Gray in Fashion Education. in: Nayak, B.S., Idowu, S.O. and Khafagy, A. (ed.) Economic Ideas for a Sustainable Future: Development, Public Policy, Education and Empowerment Cham Palgrave Macmillan. pp. 125-140

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry. 2nd edition
Mitterfellner, O. 2025. Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry. 2nd edition. Abingdon Routledge.

Luxury Fashion Brand Management: Unifying Fashion with Sustainability
Mitterfellner, O. 2023. Luxury Fashion Brand Management: Unifying Fashion with Sustainability. Abingdon Routledge.

Marketing Fashion Through Gen Z Female Tennis Athletes: Endorsements and Celebrity Culture
Mitterfellner, O. and Punk, D. 2026. Marketing Fashion Through Gen Z Female Tennis Athletes: Endorsements and Celebrity Culture. in: Mitterfellner, O. (ed.) De Gruyter Handbook of Fashion Marketing Berlin De Gruyter Brill. pp. 89-108

The Case for Morals in Fashion Marketing Education: From 4Ps to 4Ds
Mitterfellner, O. 2026. The Case for Morals in Fashion Marketing Education: From 4Ps to 4Ds. in: Mitterfellner, O. (ed.) De Gruyter Handbook of Fashion Marketing Berlin De Gruyter Brill. pp. 17-32