Mitterfellner, O. (2026) Picture This: A conversation about Power, Perception & the Future of Visual Communication. Panel talk hosted by Hall, M. at the University of Westminster, London, 25th February

Introduction
Mitterfellner, O. 2026. Introduction. in: Mitterfellner, O. (ed.) De Gruyter Handbook of Fashion Marketing Berlin De Gruyter Brill. pp. 1-14

Marketing Fashion Through Gen Z Female Tennis Athletes: Endorsements and Celebrity Culture
Mitterfellner, O. and Punk, D. 2026. Marketing Fashion Through Gen Z Female Tennis Athletes: Endorsements and Celebrity Culture. in: Mitterfellner, O. (ed.) De Gruyter Handbook of Fashion Marketing Berlin De Gruyter Brill. pp. 89-108

The Case for Morals in Fashion Marketing Education: From 4Ps to 4Ds
Mitterfellner, O. 2026. The Case for Morals in Fashion Marketing Education: From 4Ps to 4Ds. in: Mitterfellner, O. (ed.) De Gruyter Handbook of Fashion Marketing Berlin De Gruyter Brill. pp. 17-32

De Gruyter Handbook of Fashion Marketing
Mitterfellner, O., Pabst von Ohain, E., Christodoulou, C., Havvas, T., Punk, D., Brizan, J., Fratz, K., Hughes, S. N., Tanka, M., Wada, N., Mihara, I., Yanome, R., Mori, K., Chang, J., Zhao, M., Alexander, B., Warnaby, G., Varley, R., Meng, K., Lim, K., Laurá, E., Stagg, A., Gabay, J., Carlotto, F., Gevers, A., Guenane, I. and Caiza Infante, A. Mitterfellner, O. (ed.) 2026. De Gruyter Handbook of Fashion Marketing. Berlin De Gruyter Brill.

University of Westminster students collaborate with SOLIT Japan
Mitterfellner, O. 2025. University of Westminster students collaborate with SOLIT Japan. textiles. 52 (2), pp. 25-27.

Painting a Picture of Dorian Gray in Fashion Education
Mitterfellner, O. 2025. Painting a Picture of Dorian Gray in Fashion Education. in: Nayak, B.S., Idowu, S.O. and Khafagy, A. (ed.) Economic Ideas for a Sustainable Future: Development, Public Policy, Education and Empowerment Cham Palgrave Macmillan. pp. 125-140

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry. 2nd edition
Mitterfellner, O. 2025. Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry. 2nd edition. Abingdon Routledge.

Luxury Fashion Brand Management: Unifying Fashion with Sustainability
Mitterfellner, O. 2023. Luxury Fashion Brand Management: Unifying Fashion with Sustainability. Abingdon Routledge.

What is ethical consumption?
Mitterfellner, O. 2021. What is ethical consumption? The Fashion Archive Magazine.

Fashion Marketing and Communication: Theory and Practice across the Fashion Industry
Mitterfellner, O. 2019. Fashion Marketing and Communication: Theory and Practice across the Fashion Industry. Abingdon Routledge.

Textile challenge: Catering to the human body in flight
Mitterfellner, O. 2016. Textile challenge: Catering to the human body in flight. The 90th Textile Institute World Conference. Poznan, Poland 25 - 28 Apr 2016 TIWC.