Tanushree Ravikumar is a Visiting Lecturer and doctoral researcher in the School of Management and Marketing at the University of Westminster. Her research focuses on cultural heritage branding, consumer identity and ethical brand practice in digital consumer culture. She holds a postgraduate background in Marketing Management and Digital Business, and is a native speaker of Tamil, Hindi and English.
Tanushree's PhD examines how consumers interpret and make meaning from heritage-inspired branding, with a focus on cultural identity, authenticity, and artisan recognition. Her research uses qualitative and interpretive methods. Her work connects to SDG's 10, 11 & 12.
