Dr Arthur Egwuonwu


Arthur Egwuonwu received a Ph.D. degree in business management in 2020 and a master’s degree in marketing from Brunel University London, U.K. in 2012 He is a Lecturer and course leader in marketing and data analytics with the School of Management and Marketing, University of Westminster, London, U.K. Before his role at Westminster, he held a position as a Marketing Lecturer at Brunel Business School, Brunel University London. His extensive research contributions have been featured in esteemed international peer-reviewed academic journals, including Marketing Theory, IEEE Transaction on Engineering Management and Strategic Change.


My research interests revolve around the impact of Distance (e.g., psychic and cultural) in buyer-seller relationship orientation. Also, I am interested in value creation and advanced services.


In brief

Research areas

Impact of “Distance” (e.g. psychic, cultural) on international business orientation , Influence of "Intelligence" (e.g., cultural, emotional and AI) on B2B orientation , Implications of blockchains, Internet of Things, AI on global supply chains and Big Data adoption