Dr Arthur Egwuonwu

Dr Arthur Egwuonwu is a Lecturer in Marketing at the School of Management and Marketing, University of Westminster. Arthur holds a PhD in Business Management from Brunel University London, where he also received a master's degree in Marketing. Before joining Westminster, Arthur worked as a Lecturer in Marketing at Brunel Business School, Brunel University London. His research has been published in international peer-reviewed academic journals such as the Journal of Intellectual Capital and Strategic Change.

My research interests revolve around the impact of Distance (e.g., psychic and cultural) in buyer-seller relationship orientation. Also, I am interested in value creation and advanced services.

In brief

Research areas

Impact of “Distance” (e.g. psychic, cultural) on international business orientation , Influence of "Intelligence" (e.g., cultural, emotional and AI) on B2B orientation and Implications of blockchains, Internet of Things, AI on global supply chains