Arthur Egwuonwu received a Ph.D. degree in business management in 2020 and a master’s degree in marketing from Brunel University London, U.K. in 2012 He is a Lecturer and course leader in marketing and data analytics with the School of Management and Marketing, University of Westminster, London, U.K. Before his role at Westminster, he held a position as a Marketing Lecturer at Brunel Business School, Brunel University London. His extensive research contributions have been featured in esteemed international peer-reviewed academic journals, including Marketing Theory, IEEE Transaction on Engineering Management and Strategic Change.
My research interests revolve around the impact of Distance (e.g., psychic and cultural) in buyer-seller relationship orientation. Also, I am interested in value creation and advanced services.