Value Co-Creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity Panditharathna, R., Lee, Yang-Im, Trim, P.R.J., Liu, Y., Bamber, D. and Moratuwage, D. 2025. Value Co-Creation Through Employee-Service Robotics Collaboration: The Role of Employee Creativity. 2025 Global Marketing Conference at Hong Kong. Hong Kong 24 - 27 Jul 2025 Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2025.04.05.05
2025
How Long and How Much: Stress, Adaptation, and NPD Team Performance Liu, Y., Najafi-Tavani, Zaefarian and Davvetas 2025. How Long and How Much: Stress, Adaptation, and NPD Team Performance. EMAC Spring Conference 2025. Pozuelo, Madrid, Spain 27 - 30 May 2025 European Marketing Academy (EMAC).
