Dr Natyra Xharavina : WestminsterResearch

Outputs by Type

Journal article

2026

Corporate social responsibility in South‐East Europe: A cross‐national review
Natyra Xharavina, Alexandros Kapoulas and Caroline J. Oates 2026. Corporate social responsibility in South‐East Europe: A cross‐national review. European Management Review. Advanced online publication. https://doi.org/10.1111/emre.70111

2026

Patient narratives in an online hernia peer-support community: a qualitative netnographic analysis
Asim A. Abbas, Natyra Xharavina, Jackie Bullock and Srinivas Chintapatla 2026. Patient narratives in an online hernia peer-support community: a qualitative netnographic analysis. Hernia. 30 357. https://doi.org/10.1007/s10029-026-03860-y

2023

Insights on metrosexuality and consumption for marketers in South-East Europe
Magklaras, V., Kapoulas, A., Xharavina, N. and Miaoulis, G. 2023. Insights on metrosexuality and consumption for marketers in South-East Europe. International Journal of Market Research. 65 (5), pp. 622-641. https://doi.org/10.1177/14707853231151880

2020

Netnography as a marketing research tool in the fashion industry in South-East Europe
Xharavina, N., Kapoulas, A. and Miaoulis, G. 2020. Netnography as a marketing research tool in the fashion industry in South-East Europe. International Journal of Market Research. 62 (4), p. 499–515. https://doi.org/10.1177/1470785319859210

Conference paper

2023

Implementation of corporate social responsibility (CSR) in fashion small and medium-sized enterprises in Kosovo: Managers’ perspective
Xharavina, N., Kapoulas, A. and Oates, C.J. 2023. Implementation of corporate social responsibility (CSR) in fashion small and medium-sized enterprises in Kosovo: Managers’ perspective. Vrontis, D., Weber, Y. and Tsoukatos, E. (ed.) The 16th Annual Conference of the EuroMed Academy of Business . Vilnius, Lithuania 27 - 29 Sep 2023 EuroMed Press.

2019

Finding the way out of the netnography maze–basic steps of conducting netnography: The tale of new researchers in the field
Xharavina, N. and Kapoulas, A. 2019. Finding the way out of the netnography maze–basic steps of conducting netnography: The tale of new researchers in the field. Vrontis, D., Weber, Y. and Tsoukatos, E. (ed.) The 12th Annual Conference of the EuroMed Academy of Business. Thessaloniki, Greece 18 - 20 Sep 2019 EuroMed Press.