The empires of the future are empires of the mind

Frayne, L. and Cranfield, S. 2014. The empires of the future are empires of the mind. Third Westminster Business School Research Conference. University of Westminster, London 9-10 January 2014

TitleThe empires of the future are empires of the mind
AuthorsFrayne, L. and Cranfield, S.
TypeConference paper
Abstract

How can individual staff training and development needs be more effectively aligned with organisational objectives in ways that move beyond a gap analysis or needs deficit model? This presentation discusses the findings of a small-scale research project carried out by Westminster Business School (WBS) with staff at the Royal College of Paediatrics and Child Health during 2012-13, as part of the University’s Strategic Insight Programme (SIP) and the College’s new training initiative ‘Changing the Way We Think’. Using an action research and case study methodology, 12 semi-structured interviews and 2 focus groups were conducted with a range of executive managers, a project group and frontline staff, to explore perceptions of frontline staff training needs and their connection with corporate and divisional strategies. There was a high level of consensus about the positive achievements of training and development initiatives but a degree of challenge was experienced in integrating these into a whole system approach. The findings illustrate some of the challenges and opportunities facing a highly visible professional body seeking to balance responsibilities to members and the general public with staff training and development needs, to modernise its practices and adopt more business-like ways of working.

KeywordsOrganisational change, training needs analysis, leadership, health care
YearJan 2014
ConferenceThird Westminster Business School Research Conference
File2014_01_07_UofW_presentation_v0_3.pptx
Publication dates
CompletedJan 2014

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