Extending the audience: social media marketing, technologies and the construction of markets

Pridmore, J. and Trottier, D. 2014. Extending the audience: social media marketing, technologies and the construction of markets. in: Manzerolle, V. and McGuigan, L. (ed.) The audience commodity in a digital age: revisiting a critical theory of commercial media New York Peter Lang.

Chapter titleExtending the audience: social media marketing, technologies and the construction of markets
AuthorsPridmore, J. and Trottier, D.
EditorsManzerolle, V. and McGuigan, L.
Book titleThe audience commodity in a digital age: revisiting a critical theory of commercial media
Year2014
PublisherPeter Lang
Publication dates
Published2014
Place of publicationNew York
ISBN9781433123597

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