The business of conversations: market social media surveillance and visibility
Trottier, D. 2013. The business of conversations: market social media surveillance and visibility. First Monday. 18 (2).
Trottier, D. 2013. The business of conversations: market social media surveillance and visibility. First Monday. 18 (2).
| Title | The business of conversations: market social media surveillance and visibility |
|---|---|
| Authors | Trottier, D. |
| Abstract | Businesses increasingly rely on social media for personal information, which renders their market more visible. This paper draws on a surveillance studies perspective to consider the growth of market surveillance on social media. Drawing on a series of 13 semi–structured interviews with professionals who use Facebook as a business tool, this paper considers three emerging strategies. Radical transparency imports self–presentation tactics in a corporate realm, furthering corporate visibility. Listening refers to the surveillance of personal information. Finally, a conversational approach combines the visibility of both the market and the corporate actor. While popular literature celebrates this as a kind of mutual transparency, corporate actors are strategic in terms of what they present on social media. |
| Journal | First Monday |
| Journal citation | 18 (2) |
| ISSN | 1396-0466 |
| Year | Feb 2013 |
| Publisher | First Monday Editorial Group |
| Web address (URL) | http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3930/3413 |
| Publication dates | |
| Published | Feb 2013 |