How to reduce university drop-out is a topic of increasing concern. Although several measures have been the subject of numerous debates, little attention has been given to those impacting on the duration, structure and content of the supply of university education. This paper looks at the Italian experience to see what can be learnt about the effectiveness of these measures. In 2001, the Italian university system embarked on a process of reform that introduced greater flexibility in the degree programme structure along with a wider range of services offered to students. Employing a decomposition analysis, we find that this reform is associated with changes in student behaviour leading to a decline in drop-out risk.