The future-proofed practitioner: a service-centred marketing curriculum

Hilton, T., Bhat, R., Hyde, K. and Xu, Y. 2007. The future-proofed practitioner: a service-centred marketing curriculum. 3R’s Reputation, Responsibility & Relevance: the proceedings of the Annual ANZMAC Conference. Otago University, Dunedin 03 - 05 Dec 2007

TitleThe future-proofed practitioner: a service-centred marketing curriculum
AuthorsHilton, T., Bhat, R., Hyde, K. and Xu, Y.
TypeConference paper
Year2007
Conference3R’s Reputation, Responsibility & Relevance: the proceedings of the Annual ANZMAC Conference
Publication dates
Published2007

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