Marketing bequest club membership: an expolratory study of legacy pledgers

Sargeant, A., Hilton, T. and Wymer, W. 2005. Marketing bequest club membership: an expolratory study of legacy pledgers. International Journal of Educational Advancement. 5 (3), pp. 207-220.

TitleMarketing bequest club membership: an expolratory study of legacy pledgers
AuthorsSargeant, A., Hilton, T. and Wymer, W.
JournalInternational Journal of Educational Advancement
Journal citation5 (3), pp. 207-220
ISSN1744-6503
Year2005
PublisherPalgrave Macmillan
Publication dates
Published2005

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