Franchising as a small business growth strategy: a resource-based view of organizational development

Stanworth, J., Stanworth, C., Watson, A., Purdy, D. and Healeas, S. 2004. Franchising as a small business growth strategy: a resource-based view of organizational development. International Small Business Journal. 22 (6), pp. 539-559.

TitleFranchising as a small business growth strategy: a resource-based view of organizational development
AuthorsStanworth, J., Stanworth, C., Watson, A., Purdy, D. and Healeas, S.
Abstract

Not only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of franchise businesses result in an industry profile whereby, at any one time, around half of all franchise systems are less than five years old with less than 10 outlets. The question arises: how do successful franchise organizations plan their human capital development in order to accomplish successful growth? An adjunct to this question is the role of franchisees who, while not totally independent in the sense of the conventional small business person, certainly do not see themselves as conventional employees either, and have certain expectations of participation in the process of which they are an integral part. This exploratory article uses case study material from a number of 'exemplar' franchise companies in the development of a resource-based view of organizational development. The article should hold considerable interest, not only for academics interested in franchising, but also for those examining fields such as small business strategic management, innovation and intangible asset growth.

Reprinted by permission of Sage Publications Ltd from Stanworth, John and Stanworth, Cecelia and Watson, Anna and Purdy, David and Healeas, Simon (2004), International Small Business Journal, 22(6). pp.539-559. © 2004 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution.

KeywordsBusiness format development, competitive advantage, franchising, growth, intangible assets, UK
JournalInternational Small Business Journal
Journal citation22 (6), pp. 539-559
ISSN0266-2426
YearDec 2004
Digital Object Identifier (DOI)doi:10.1177/0266242604047409
Publication dates
PublishedDec 2004

Related outputs

Who becomes an entrepreneur?
Stanworth, J., Stanworth, C., Granger, B. and Blythe, S. 2006. Who becomes an entrepreneur? in: Davidsson, P. (ed.) New firm startups Cheltenham, UK Edward Elgar.

Differences in turnover predictors between multilevel and single level direct selling organizations
Wotruba, T.R., Brodie, S. and Stanworth, J. 2005. Differences in turnover predictors between multilevel and single level direct selling organizations. International Review of Retail, Distribution and Consumer Research. 15 (1), pp. 91-110.

Retail franchising: an intellectual capital perspective
Watson, A., Stanworth, J., Healeas, S., Purdy, D. and Stanworth, C. 2005. Retail franchising: an intellectual capital perspective. Journal of Retailing and Consumer Services. 12 (1), pp. 25-34.

Outsourcing salesforces via self-employment: the case of direct selling in the UK
Stanworth, J., Brodie, S., Wotruba, T.R. and Purdy, D. 2004. Outsourcing salesforces via self-employment: the case of direct selling in the UK. Journal of Small Business and Enterprise Development. 11 (1), pp. 50-59.

Franchising as a source of technology transfer to developing countries
Stanworth, J., Purdy, D. and Price, S. 2003. Franchising as a source of technology transfer to developing countries. in: Welsh, D. and Alon, I. (ed.) International franchising in industrialized markets: Western and Northern Europe Chicago, USA CCH Incorporated. pp. 87-103

Breaking into the European Union using franchising
Stanworth, J. and Purdy, D. 2003. Breaking into the European Union using franchising. in: Welsh, D. and Alon, I. (ed.) International franchising in industrialized markets: Western and Northern Europe Chicago, USA CCH Incorporated. pp. 449-470

Entrepreneurial teams, intellectual capital acquisition and knowledge management: new perspectives on franchising
Stanworth, J., Healeas, S., Purdy, D., Watson, A. and Stanworth, C. 2003. Entrepreneurial teams, intellectual capital acquisition and knowledge management: new perspectives on franchising. 17th Annual International Society of Franchising Conference. Texas, USA 14-16 Feb 2003

Direct sales franchises in the United Kingdom
Stanworth, J., Brodie, S., Wotruba, T.R. and Purdy, D. 2003. Direct sales franchises in the United Kingdom. in: Welsh, D. and Alon, I. (ed.) International franchising in industrialized markets: Western and Northern Europe Chicago, USA CCH Incorporated. pp. 449-470

Direct sales franchises in the UK: a self-employment grey area
Brodie, S., Stanworth, J. and Wotruba, T.R. 2002. Direct sales franchises in the UK: a self-employment grey area. International Small Business Journal. 20 (1), pp. 53-76.

Franchising: breaking into European markets
Stanworth, J. and Purdy, D. 2002. Franchising: breaking into European markets. in: Jolly, A. (ed.) European business handbook 2002 London, UK Kogan Page. pp. 116-122

Entrepreneurial teams, intellectual capital acquisition and knowledge management: new perspectives on franchising as a small business growth strategy
Stanworth, J., Healeas, S. and Purdy, D. 2002. Entrepreneurial teams, intellectual capital acquisition and knowledge management: new perspectives on franchising as a small business growth strategy. 25th ISBA National Small Firms Conference: Competing Perspectives of Small Business and Entrepreneurship. Brighton, UK 13-15 Nov 2002

Overview of small business research, spanning the first 25 years
Stanworth, J. 2002. Overview of small business research, spanning the first 25 years. 25th ISBA National Small Firms Policy & Research Conference: competing perspectives of small business and entrepreneurship. Brighton, UK 13-15 Nov 2002

Franchising: an international perspective
Hoy, F. and Stanworth, J. 2002. Franchising: an international perspective. London, UK Routledge.

Direct sales franchises in the UK: a self-employment grey area
Brodie, S., Stanworth, J. and Wotruba, T.R. 2002. Direct sales franchises in the UK: a self-employment grey area. 16th Annual International Society of Franchising Conference. Florida, USA 08-10 Feb 2002

American-owned direct sales franchises in the United Kingdom
Brodie, S., Stanworth, J. and Wotruba, T.R. 2002. American-owned direct sales franchises in the United Kingdom. 16th Annual International Society of Franchising (ISOF) Conference: Franchise Systems at the Turning Point of Maturity. Orlando, Florida, USA 09-10 Feb 2002

A comparison of direct sales people in multi-level vs. single-level organisation
Brodie, S., Stanworth, J. and Wotruba, T.R. 2002. A comparison of direct sales people in multi-level vs. single-level organisation. Journal of Personal Selling and Sales Management. 22 (2), pp. 67-75.

Franchising as a source of technology transfer to developing economies
Stanworth, J., Purdy, D. and Price, S. 2001. Franchising as a source of technology transfer to developing economies. in: Welsh, D. and Alon, I. (ed.) International franchising in emerging markets : Central and Eastern Europe and Latin America Chicago, USA CCH Incorporated. pp. 87-103

Unravelling the evidence on franchise system survivability
Stanworth, J., Purdy, D., English, W. and Willems, J. 2001. Unravelling the evidence on franchise system survivability. Enterprise and Innovation Management Studies. 2 (1), pp. 49-64.

Survey: professional services for franchising in the UK
Stanworth, J. and Purdy, D. 2001. Survey: professional services for franchising in the UK. London, UK International Franchise Research Centre, University of Westminster.

International franchising in emerging markets: Central and Eastern Europe and Latin America
Stanworth, J., Price, S. and Purdy, D. 2001. International franchising in emerging markets: Central and Eastern Europe and Latin America. in: Welsh, D.H.B. and Alon, I. (ed.) International franchising in emerging markets: Central and Eastern Europe and Latin America Chicago, USA CCH Publishing. pp. 87-104

Franchising as a source of technology-transfer to developing economies
Stanworth, J., Price, S. and Purdy, D. 2001. Franchising as a source of technology-transfer to developing economies. 15th Annual International Society of Franchising Conference. Nevada, USA 24-25 Feb 2001

Direct sales franchises in the UK: a self-employment grey area
Brodie, S., Stanworth, J. and Wotruba, T.R. 2001. Direct sales franchises in the UK: a self-employment grey area. 24th ISBA National Small Firms Policy and Research Conference. Leicester, UK 14-16 Nov 2001

Permalink - https://westminsterresearch.westminster.ac.uk/item/92z49/franchising-as-a-small-business-growth-strategy-a-resource-based-view-of-organizational-development


Share this
Tweet
Email