Franchising: breaking into European markets
Stanworth, J. and Purdy, D. 2002. Franchising: breaking into European markets. in: Jolly, A. (ed.) European business handbook 2002 London, UK Kogan Page. pp. 116-122
Stanworth, J. and Purdy, D. 2002. Franchising: breaking into European markets. in: Jolly, A. (ed.) European business handbook 2002 London, UK Kogan Page. pp. 116-122
Chapter title | Franchising: breaking into European markets |
---|---|
Authors | Stanworth, J. and Purdy, D. |
Editors | Jolly, A. |
Book title | European business handbook 2002 |
Page range | 116-122 |
Year | 2002 |
Publisher | Kogan Page |
Publication dates | |
Published | 2002 |
Place of publication | London, UK |
ISBN | 074943743X |
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Stanworth, J. and Purdy, D. 2001. Survey: professional services for franchising in the UK. London, UK International Franchise Research Centre, University of Westminster.
International franchising in emerging markets: Central and Eastern Europe and Latin America
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Franchising as a source of technology-transfer to developing economies
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Direct sales franchises in the UK: a self-employment grey area
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