Are you being served? Research into service design management compared to product design and the development of BS 7000-3 'guide to managing service design'
Hollins, B. 2004. Are you being served? Research into service design management compared to product design and the development of BS 7000-3 'guide to managing service design'. Design 2004: International Design Conference. Dubrovnik, Croatia 18-21 May 2004