how companies plan their long-term products and services. Essentially, how they plan their product generation after the product generation after next. This is the first time that research has attempted to uncover how those in organisations plan their product innovations that far into the future. Through this research was determined what innovative organisations do, how they do it, who is involved and what they measure. The findings were used to inform the British Standard BS 7000 Part 1, Guide to Managing Innovation published in November 1999.