The effects of organisational climate on market orientation: evidence from the facilities management industry

Nwankwo, S., Owusu-Frimpong, N. and Ekwulugo, F. 2004. The effects of organisational climate on market orientation: evidence from the facilities management industry. Journal of Services Marketing. 18 (2), pp. 122-132.

TitleThe effects of organisational climate on market orientation: evidence from the facilities management industry
AuthorsNwankwo, S., Owusu-Frimpong, N. and Ekwulugo, F.
Abstract

Market orientation is widely held as a credo for organisational success. Essentially, this means that organisations that are market oriented tend to perform better than those that are not. As a result of this logic (i.e. market orientation-performance link), scholars from a wide array of disciplines are showing an increasing interest in fleshing out the factors that determine organisational market orientation stances. Based on a sample drawn from the UK's facilities management industry, this paper examines the impact of organisational climate factors on market orientation stances of facilities management firms. The results reveal that organisational climate has a determinant influence on market orientation stances.

KeywordsFacilities, market orientation, organizational performance
JournalJournal of Services Marketing
Journal citation18 (2), pp. 122-132
ISSN0887-6045
Year2004
Digital Object Identifier (DOI)doi:10.1108/08876040410528728
Publication dates
Published2004

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