Strategic tensions within the smartphones industry: the case of BlackBerry

Youssef, M.H. and Haj Youssef, M. 2013. Strategic tensions within the smartphones industry: the case of BlackBerry. VISTAS: Education, Economy and Community. 3, pp. 125-141.

TitleStrategic tensions within the smartphones industry: the case of BlackBerry
AuthorsYoussef, M.H. and Haj Youssef, M.
Abstract

This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.

KeywordsBlackBerry, smart phones, corporate strategy, competitive strategy
JournalVISTAS: Education, Economy and Community
Journal citation3, pp. 125-141
Year2013
Publisher's versionYoussef_UWL_2013.pdf
Publication dates
Published2013

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