|Title||Strategic tensions within the smartphones industry: the case of BlackBerry|
|Authors||Youssef, M.H. and Haj Youssef, M.|
This paper reviews some aspects of corporate strategy in a well-known smart phone provider. Two approaches to strategy are analysed: one concerning the industry and the other related to the organization. A general introduction on the smart phones industry is given followed by specific background on BlackBerry. Two perspectives are explored: the first talks about the paradox of compliance and choice within the industry and the second discusses the paradox of control and chaos in BlackBerry. The paper concludes with a brief overview on the company performance from 2006 to 2012 leading to some recommendations.
|Keywords||BlackBerry, smart phones, corporate strategy, competitive strategy|
|Journal||VISTAS: Education, Economy and Community|
|Journal citation||3, pp. 125-141|