Strategic Scaling Initiatives and Client Networking Dynamics for Small and Medium Enterprises Growth. A Comprehensive Case Study analysis

The brand-consumer metaverse exchange framework. A dynamic understanding of the metaverse experience through self-concept, experience and engagement
Sallaku, Karolina, Tarulli, Annunziata, Bussoli, Candida, Christodoulou, Ioannis and Binh, Do 2025. The brand-consumer metaverse exchange framework. A dynamic understanding of the metaverse experience through self-concept, experience and engagement. Journal of Strategic Marketing. Advanced online publication. https://doi.org/10.1080/0965254x.2025.2473374

Higher education student intentions behind becoming an entrepreneur
Christodoulou, I., Haj Youssef, M., Wasim J and Reinhardt R 2024. Higher education student intentions behind becoming an entrepreneur. Higher Education, Skills and Work-based Learning. 14 (1), pp. 162-180. https://doi.org/10.1108/HESWBL-01-2023-0015

Intersecting bonds: a perspective on polygamy's influence in Arab Middle East family firm succession
Christodoulou, I., Haj Youssef, M., Wasim, J. and Reinhardt, R. 2024. Intersecting bonds: a perspective on polygamy's influence in Arab Middle East family firm succession. Journal of Family Business Management. 14 (5), pp. 1018-1025. https://doi.org/https://doi.org/10.1108/JFBM-10-2023-0251

Graduate employability in Lebanon: leveraging alumni networks and cross-cultural competencies
Christodoulou, I., Haj Youssef, M., Masri, T. and Lan M T 2024. Graduate employability in Lebanon: leveraging alumni networks and cross-cultural competencies. Journal of Asia Business Studies. https://doi.org/10.1108/JABS-02-2024-0113

Breaking Barriers: Unveiling Motivations, Challenges, and Policy Recommendations for Women's Entrepreneurship in Vietnam
Christodoulou, Ioannis, Haj Youssef, Moustafa, Wasim, Jahangir, PHAN, TAM, Reinhardt, Robert and Nguyen, Bao Ngoc 2024. Breaking Barriers: Unveiling Motivations, Challenges, and Policy Recommendations for Women's Entrepreneurship in Vietnam. Journal of Asia Business Studies. 18 (6), pp. 1541-1566. https://doi.org/10.1108/jabs-03-2024-0127

Investigating the key success factors within business models that facilitate long‐term value creation for sustainability‐focused start‐ups
Christodoulou, Ioannis P., Rizomyliotis, Ioannia, Konstantoulaki, Kleopatra, Alfiero, Simona, Hasanago, Sema and Paolone, Francesco 2024. Investigating the key success factors within business models that facilitate long‐term value creation for sustainability‐focused start‐ups. Business Ethics, the Environment & Responsibility. Advanced online publication. https://doi.org/10.1111/beer.12681

Justificative conformity in ontologically ring-fenced fields: Problematizing the scholarly nomenclature in qualitative studies
Poulis, K. and Christodoulou, I. 2024. Justificative conformity in ontologically ring-fenced fields: Problematizing the scholarly nomenclature in qualitative studies. Marketing Theory. 24 (4), pp. 685-707. https://doi.org/10.1177/14705931241230046

Female entrepreneurs and discrimination in South Africa: leveraging network embeddedness to access governmental support for social innovation
Dlamini, S., Luca Cacciolatti and Christodoulou, I. 2024. Female entrepreneurs and discrimination in South Africa: leveraging network embeddedness to access governmental support for social innovation. in: Spinder Dhaliwal (ed.) Cases on Entrepreneurship and Diversity Edward Elgar. pp. 145-159

The Path to Entrepreneurship: The Role of Social Networks in Driving Entrepreneurial Learning and Education
Wasim, J., Youssef, M.H., Christodoulou, I. and Reinhardt, R. 2024. The Path to Entrepreneurship: The Role of Social Networks in Driving Entrepreneurial Learning and Education. Journal of Management Education. 48 (3), pp. 459-493. https://doi.org/10.1177/10525629231219235

Transforming the remittance industry: harnessing the power of blockchain technology
Christodoulou, I., Rizomyliotis, I., Konstantoulaki, K., Alireza Nazarian and Do Binh 2024. Transforming the remittance industry: harnessing the power of blockchain technology. Journal of Enterprise Information Management. 37 (5), pp. 1551-1577. https://doi.org/10.1108/jeim-03-2023-0112

Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output
Christodoulou, I., Lavarini E, Konstantoulaki, K., Rizomyliotis, I., Tuček, D. and Thu, Q. 2023. Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output. IEEE Transactions on Engineering Management. 71, pp. 12826-12838. https://doi.org/10.1109/TEM.2023.3303709

The strategic role of middle managers in the formulation and implementation of digital transformation projects
Christodoulou, Ioannis P., Wasim, Jahangir, Reinhardt, Robert J. and Ivanov, Kirill 2022. The strategic role of middle managers in the formulation and implementation of digital transformation projects. Strategic Change. 31 (6), pp. 613-622. https://doi.org/10.1002/jsc.2528

A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, I. and Langley, P. 2020. A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy. Journal of Strategic Marketing. 28 (8), pp. 727-752. https://doi.org/10.1080/0965254X.2019.1597916

Competitiveness and managerial discretion: an empirical investigation at the national-level
Christodoulou, I., Haj Youssef, M. and Hussein, H. 2019. Competitiveness and managerial discretion: an empirical investigation at the national-level. Competitiveness Review. 29 (2), pp. 181-203. https://doi.org/10.1108/CR-01-2017-0011

Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry
Jory, S.R., Benamraoui, A., Madichie, N.O., Ruiz-Alba, J. and Christodoulou, I. 2019. Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry. Journal of Environmental Management. 233, pp. 845-853. https://doi.org/10.1016/j.jenvman.2018.12.003

Exploring cultural heterogeneity: The effect of intra-cultural variation on executives’ latitude of actions in 18 countries
Haj Youssef M.S. and Christodoulou, I. 2018. Exploring cultural heterogeneity: The effect of intra-cultural variation on executives’ latitude of actions in 18 countries. International Journal of Cross Cultural Management. 18 (2), p. 241–263. https://doi.org/10.1177/1470595818790611

Cultural Practices and Variations Influence on Managerial Discretion and the Implications for National Competitiveness
Haj Youssef, M., Christodoulou, I., Ludwig, S. and Dassler, T. 2017. Cultural Practices and Variations Influence on Managerial Discretion and the Implications for National Competitiveness. EURAM Conference 2017. Glasgow 21 - 24 Jun 2017

Culture Influence on Managerial Discretion and the Implications for National Competitiveness
Haj Youssef, M., Christodoulou, I., Ludwig, S. and Dassler, T. 2017. Culture Influence on Managerial Discretion and the Implications for National Competitiveness. 2017 Annual Meeting of the Academy of Management. Atlanta, USA 04 - 08 Aug 2017 Academy of Management. https://doi.org/10.5465/AMBPP.2017.13530abstract

Of Value, Tautologies and Disconnects: A Temporal Approach to Revitalizing Resource-Based Theory
Dassler, T. and Christodoulou, I. 2017. Of Value, Tautologies and Disconnects: A Temporal Approach to Revitalizing Resource-Based Theory. 6th European Theory Development Workshop. University of Zurich, Zurich, Switzerland 29 - 30 Jun 2017 University of Zurich.

Macro environmental analysis of the electric vehicle battery second use market
Reinhardt, R., Domingo, S.G., García, B.A. and Christodoulou, I. 2017. Macro environmental analysis of the electric vehicle battery second use market. 14th International Conference on the European Energy Market (EEM). Dresden, Germany 06 - 09 Jun 2017 IEEE . https://doi.org/10.1109/EEM.2017.7982031

The effects of inter- and intra-cultural variations on managerial discretion and the implications for national competitiveness
Haj Youssef, M. 2017. The effects of inter- and intra-cultural variations on managerial discretion and the implications for national competitiveness. PhD thesis University of Westminster Marketing and Business Strategy https://doi.org/10.34737/q10x2

Strategizing in a Focused Context: Managerial Discretion in the Arab World
Haj Youssef, M. and Christodoulou, I. 2017. Strategizing in a Focused Context: Managerial Discretion in the Arab World. Journal of Strategy and Management. 10 (4), pp. 430-452. https://doi.org/10.1108/JSMA-04-2016-0029

Intra-Cultural Variation, Zone of Acceptance and Managerial Discretion: A Theoretical Discussion
Haj Youssef, M. and Christodoulou, I. 2017. Intra-Cultural Variation, Zone of Acceptance and Managerial Discretion: A Theoretical Discussion. Business and Management Research. 6 (1), pp. 42-53. https://doi.org/10.5430/bmr.v6n1p42

Assessing Miles and Snow Typology through the Lens of Managerial Discretion: How National-Level Discretion Impact Firms Strategic Orientation
Haj Youssef, M. and Christodoulou, I. 2017. Assessing Miles and Snow Typology through the Lens of Managerial Discretion: How National-Level Discretion Impact Firms Strategic Orientation. Management and Organizational Studies. 4 (1), pp. 67-73. https://doi.org/10.5430/mos.v4n1p67

Assessing the Generalizability of Managerial Discretion: An Empirical Investigation in the Arab World
Haj Youssef, M. and Christodoulou, I. 2017. Assessing the Generalizability of Managerial Discretion: An Empirical Investigation in the Arab World. Journal of Management and Strategy. 8 (1), pp. 28-36. https://doi.org/10.5430/jms.v8n1p28

Understanding feedback - what are the discrepancies?
Patel, Z. and Christodoulou, I. Forthcoming. Understanding feedback - what are the discrepancies? WBS Learning and Teaching Day. University of Westminster 21 Jun 2016

National-level antecedents and consequences of managerial discretion: A study CEOs’ discretion across 18 countries
Haj Youssef, M. 2016. National-level antecedents and consequences of managerial discretion: A study CEOs’ discretion across 18 countries. Strategic Management Society Annual Meeting. Berlin, Germany 17 - 20 Sep 2016

Managerial discretion in emerging markets: What’s new and what’s different
Haj Youssef, M. and Christodoulou, I. 2016. Managerial discretion in emerging markets: What’s new and what’s different. Emerging Markets Conference, Graduate School of Management, St. Petersburg University. St. Petersburg, Russia 06 - 08 Oct 2016

Cross-National Differences in Managerial Discretion: Insights from the Middle East
Haj Youssef, M. and Christodoulou, I. 2016. Cross-National Differences in Managerial Discretion: Insights from the Middle East. British Academy of Management Conference 2016 (BAM2016). Newcastle University, Newcastle 06 - 08 Sep 2016 British Academy of Management.

Managerial Discretion in the Arab World: New National-Level Antecedents
Haj Youssef, M., Christodoulou, I. and Dassler, T. 2016. Managerial Discretion in the Arab World: New National-Level Antecedents. European Academy of Management 2016: Manageable Co-operation?. Paris 01 - 04 Jun 2016 EURAM.

The Impact of Cultural Practices on CEOs’ Discretion: New National-Level Antecedents.
Haj Youssef, M. and Christodoulou, I. 2016. The Impact of Cultural Practices on CEOs’ Discretion: New National-Level Antecedents. 7TH WORKSHOP ON TOP MANAGEMENT TEAMS AND BUSINESS STRATEGY RESEARCH. Groningen, Netherlands 07 Apr 2016

Value & Predictability within the RBV of the Firm: A critical review of the resource-based and related literature
Dassler, T. and Christodoulou, I. 2015. Value & Predictability within the RBV of the Firm: A critical review of the resource-based and related literature. British Academy of Management Conference 2015 (BAM2015). Portsmouth 08 - 10 Sep 2015 British Academy of Management.

Why don't they act on it? Helping students use feedback effectively - The case study of Mega modules - BKEY401, BBUS401 and BKEY601 on improving students' feedback
Macleod, E., Williams, D., Balu, K., Patel, Z. and Christodoulou, I. 2015. Why don't they act on it? Helping students use feedback effectively - The case study of Mega modules - BKEY401, BBUS401 and BKEY601 on improving students' feedback. 5th Biannual WBS Learning and Teaching Day. University of Westminster 11 Jun 2015

Inspiring action in Learning and Teaching for MEGA modules
Christodoulou, I. and Patel, Z. Forthcoming. Inspiring action in Learning and Teaching for MEGA modules. 14th Annual Westminster Learning and Teaching Symposium. University of Westminster 18 Jun 2015

What's Missing in the National-level Managerial Discretion Dimension
Haj Youssef, M. and Christodoulou, I. 2015. What's Missing in the National-level Managerial Discretion Dimension. 6TH WORKSHOP ON TOP MANAGEMENT TEAMS AND BUSINESS STRATEGY RESEARCH. Antwerp, Belgium 26 Mar 2015

How Formal and Informal Institutions of Middle Eastern Countries Influence Managerial Discretion: An Empirical Investigation
Haj Youssef, M., Christodoulou, I. and Dassler, T. 2015. How Formal and Informal Institutions of Middle Eastern Countries Influence Managerial Discretion: An Empirical Investigation. British Academy of Management Conference 2015 (BAM2015). Portsmouth 08 - 10 Sep 2015 British Academy of Management.

Business Model Adaptation to a New Digital Culture
Pisano, P., Pironti, M., Rieple, A. and Christodoulou, I. 2014. Business Model Adaptation to a New Digital Culture. Bohemia, E., Rieple, A., Liedtka, J. and Cooper, R. (ed.) 19th DMI International Design Management Research Conference Design Management in an Era of Disruption. London 02 - 04 Sep 2014 DMI.

Strategic perspectives
Christodoulou, I. and Patel, Z. 2014. Strategic perspectives. London Wiley.

Strategic and organisational perspectives
Patel, Z. and Christodoulou, I. 2013. Strategic and organisational perspectives. McGraw Hill Education.

Strategic tensions within the smartphones industry: the case of BlackBerry
Youssef, M.H. and Haj Youssef, M. 2013. Strategic tensions within the smartphones industry: the case of BlackBerry. VISTAS: Education, Economy and Community. 3, pp. 125-141.

Re-setting the stepping stones: from personal learning to building a ‘learning organisation’. The case study of the strategic perspectives module: BKEY601 of WBS
Christodoulou, I. and Patel, Z. 2013. Re-setting the stepping stones: from personal learning to building a ‘learning organisation’. The case study of the strategic perspectives module: BKEY601 of WBS. 12th Annual Westminster Learning and Teaching Symposium. University of Westminster 4th July 2013

Re-setting the stepping stones: from personal learning to building a ‘learning organisation’. The case study of the strategic perspectives module: BKEY601 of WBS
Christodoulou, I. and Patel, Z. 2013. Re-setting the stepping stones: from personal learning to building a ‘learning organisation’. The case study of the strategic perspectives module: BKEY601 of WBS. 12th Annual Westminster Learning and Teaching Symposium. University of Westminster 4th July 2013

Re-setting the stepping stones: from personal learning to building a ‘learning organisation'. The case study of the strategic perspectives module: BKEY601 of WBS
Christodoulou, I. and Patel, Z. 2013. Re-setting the stepping stones: from personal learning to building a ‘learning organisation'. The case study of the strategic perspectives module: BKEY601 of WBS. Making technology work for us: the WBS "Blended Learning" day. University of Westminster 21st June 2013

Strategic and organisational perspectives
Christodoulou, I. and Patel, Z. 2012. Strategic and organisational perspectives. McGraw Hill Education.