Title | Business Model Adaptation to a New Digital Culture |
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Authors | Pisano, P., Pironti, M., Rieple, A. and Christodoulou, I. |
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Editors | Bohemia, E., Rieple, A., Liedtka, J. and Cooper, R. |
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Type | Conference paper |
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Abstract | New business models are emerging in the international business environment. The reasons for this include the changing of business’ attitude in favour of transparency and openness, to the massive increase in the use of easier and collaborative technologies: Quirky is producing new products developed by the community and manufactured using 3D printing technology, Google gives its glasses to different developers who create their own applications based on the Google glass; meanwhile Kickstarter attracts funds through crowd sourcing, paying them back with the promise of future sales of the products they fund. Employees, investors, customers and partners do not follow a predictable rule of conduct with the organization but revolve around it using different form of collaborations related to the organization’s needs. Moreover the final product is customized in a reverse Pareto principle where the business does not focus only on the top selling products but sells lot of different ones. It’s in this scenario that businesses like Amazon discover that their achievement is being able to respond to different customers’ needs. Our work is placed in this framework in focusing on defining an emerging business model where the open collaborative way of creating, developing and manufacturing products is addressed to a large number of different market niches. Data from practice cases is used to provide support to the theoretical evidence. |
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Year | 2014 |
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Conference | 19th DMI International Design Management Research Conference Design Management in an Era of Disruption |
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Publisher | DMI |
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Publication dates |
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Published | 12 Sep 2014 |
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Journal citation | pp. 1089-1104 |
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Book title | Proceedings of the 19th DMI: Academic Design Management Conference |
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ISBN | 9780615991528 |
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Web address (URL) of conference proceedings | https://www.scribd.com/doc/238251719/The-19th-DMI-International-Design-Management-Research-Conference |
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Web address (URL) | http://theglobalstudio.eu/articles/2014_ADMC_Proceedings_PDF-A.pdf |
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