Abstract | This paper uncovers the influences on decision-making in the popular music industry, and especially the role of intuition, network participation, and the desire for symbolic capital. Based on the analysis of interview and observational data from thirty-six respondents in twenty firms and a dataset of forty decisions, we provide evidence of how strategic decisions are being made within music industry micro firms in the USA. Our findings confirm the pattern of strategic decision-making (SDM) modelled by Liberman-Yaconi, Hooper and Hutchings (2010), but adds a new element, symbolic capital, to the model. Our data showed that aggrandisement was used in order to increase perceived status, an important aspect in an industry beset by uncertainty and insecurity. In addition to creating an enhanced model of decision-making in micro-sized firms, the paper also suggests areas for further research. |
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