The rise of global warming scepticism: exploring affective image associations over time

Smith, N. and Leiserowitz, A. 2012. The rise of global warming scepticism: exploring affective image associations over time. Risk Analysis. 32 (6), pp. 1021-1032. https://doi.org/10.1111/j.1539-6924.2012.01801.x

TitleThe rise of global warming scepticism: exploring affective image associations over time
TypeJournal article
AuthorsSmith, N. and Leiserowitz, A.
Abstract

This article explores how affective image associations to global warming have changed over time. Four nationally representative surveys of the American public were conducted between 2002 and 2010 to assess public global warming risk perceptions, policy preferences, and behavior. Affective images (positive or negative feelings and cognitive representations) were collected and content analyzed. The results demonstrate a large increase in “naysayer” associations, indicating extreme skepticism about the issue of climate change. Multiple regression analyses found that holistic affect and “naysayer” associations were more significant predictors of global warming risk perceptions than cultural worldviews or sociodemographic variables, including political party and ideology. The results demonstrate the important role affective imagery plays in judgment and decision-making processes, how these variables change over time, and how global warming is currently perceived by the American public.

JournalRisk Analysis
Journal citation32 (6), pp. 1021-1032
ISSN1539-6924
Year2012
PublisherWiley
Digital Object Identifier (DOI)https://doi.org/10.1111/j.1539-6924.2012.01801.x
Publication dates
Published04 Apr 2012

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