The ASEAN community-based tourism standards: looking beyond certification

Novelli, M., Klatte, N. and Dolezal, C. 2016. The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development. 14 (2), pp. 260-281. doi:10.1080/21568316.2016.1243146

TitleThe ASEAN community-based tourism standards: looking beyond certification
AuthorsNovelli, M., Klatte, N. and Dolezal, C.
Abstract

This paper reports findings from an opportunity study on the appropriateness of implementing community-based tourism standards (CBTS) certification through the Association of Southeast Asian Nations (ASEAN) criteria, as a way to improve sustainable tourism provision in the region. Framed by critical reflections on community-based tourism (CBT) literature and existing sustainable tourism standards (STS) practices, qualitative research consisting of interviews with six key industry experts provided core insights into a number of CBTS’ implementation challenges. Findings indicate the main hindering factors for the implementation of CBTS to be the lack of adequate governance, limited funding and insufficient community capacity. The study concluded that although at the moment the full implementation of CBTS as a certification programme would be premature, ASEAN-CBTS’ criteria are a useful benchmarking and strategic planning tool for local communities, which would eventually lead to improved CBT benefits, standards and performance in the region. At the same time, this paper argues that aspects including CBT competitiveness and service delivery need to be tackled first to create fruitful grounding for CBT certification.

KeywordsASEAN, benchmarking, certification, community-based tourism, standards, sustainable tourism
JournalTourism Planning & Development
Journal citation14 (2), pp. 260-281
ISSN2156-8316
Year2016
PublisherTaylor & Francis
Accepted author manuscriptTPD_Manuscript_9March2016.pdf
Digital Object Identifier (DOI)doi:10.1080/21568316.2016.1243146
Publication dates
Published online20 Oct 2016
Published in print2017
Published20 Oct 2016

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