Social Media Measurement and Monitoring : WestminsterResearch

Publication dates
Chapter title	Social Media Measurement and Monitoring
Authors	Mukesh, M. and Rao, A.
Editors	Bikramjit, R. and Bandyopadhyay, S.
Keywords	Social Media Measurement
Book title	Contemporary Issues in Social Media Marketing
Year	2018
Publisher	Routledge
Published in print	2018
Published	27 Jul 2017
Place of publication	Abingdon, Oxon
ISBN	9781138679184
	9781138679177
File	Mukesh and Rao_SMM_Revised_vfinal.pdf

Related outputs

A Study of 597 Logos Shows Which Kind Is Most Effective
Luffarelli, J, Mukesh, M. and Mahmood, A 2019. A Study of 597 Logos Shows Which Kind Is Most Effective. Harvard Business Review.

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Luffarelli, J., Mukesh, M. and Mahmood, A. 2019. Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research. 56 (5), pp. 862-878. https://doi.org/10.1177/0022243719845000

What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding
Ammara, A., Luffarelli, J. and Mukesh, M. 2019. What’s in a Logo? The Impact of Complex Visual Cues in Equity Crowdfunding . Journal of Business Venturing. 34 (1), pp. 41-62. https://doi.org/10.1016/j.jbusvent.2018.09.006

The Curse of Online Friends: The Detrimental Effects of Online Social Network Usage on Well-Being
Mukesh, M. and Goncalves, D. 2013. The Curse of Online Friends: The Detrimental Effects of Online Social Network Usage on Well-Being. SSRN Working Papers. https://doi.org/10.2139/ssrn.2298328

Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life
Mukesh, M. and Goncalves, D 2012. Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research. 40, pp. 741-742.

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