Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life

Mukesh, M. and Goncalves, D 2012. Virtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research. 40, pp. 741-742.

TitleVirtually unhappy: How probability neglect in social comparison biases judgments of satisfaction with life
TypeJournal article
AuthorsMukesh, M. and Goncalves, D
Abstract

Contrary to prior research and convention we demonstrate that a large friend network on social networking sites can be detrimental to individuals’ life satisfaction. Having more friends leads to lower life satisfaction because people fail to integrate the probability of
encountering ostentatious information on social networks when assessing life satisfaction.

JournalAdvances in Consumer Research
Journal citation40, pp. 741-742
ISSN0098-9258
Year2012
PublisherAssociation for Consumer Research
Publication dates
Published2012

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