Servitization 2.0: The Significance of Product and Service Dominant Logics for Public Service Organisations

Ennis, C. and Barnett, N. 2020. Servitization 2.0: The Significance of Product and Service Dominant Logics for Public Service Organisations. World Servitization Convention: Servitization Live. Birmingham 14 - 16 Sep 2020 Aston Business School.

TitleServitization 2.0: The Significance of Product and Service Dominant Logics for Public Service Organisations
AuthorsEnnis, C. and Barnett, N.
TypeConference paper
Abstract

This conceptual paper explores servitization as significant to public service organisations (PSOs) within which there is a requirement to administer lean and sustainable provision. It specifically appreciates that the digital transformation of services has embraced customer processing machine technologies that facilitate volume growth alongside information sharing; thus, fostering co-operation within collaborative network systems whilst pro-actively operating as elements of the product-service system (PSS). It demonstrates the significance of good-dominant (G-D) logic and service-dominant (S-D) logic perspectives when considering servitization within specific PSOs, and therefore seeks to better understand the strategic and operational realities for the era of Servitization 2.0.

KeywordsServitization 2.0, Service-Dominant (S-D) logic, Public Service Management, Information-Dominant (I-D) logic, Public Transport Systems
Year2020
ConferenceWorld Servitization Convention: Servitization Live
PublisherAston Business School
Accepted author manuscript
File Access Level
Open (open metadata and files)
Publication dates
Published13 Sep 2020

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