Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM

Transforming the remittance industry: harnessing the power of blockchain technology
Christodoulou, I., Rizomyliotis, I., Konstantoulaki, K., Alireza Nazarian and Do Binh 2024. Transforming the remittance industry: harnessing the power of blockchain technology. Journal of Enterprise Information Management. 37 (5), pp. 1551-1577. https://doi.org/10.1108/jeim-03-2023-0112

Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output
Christodoulou, I., Lavarini E, Konstantoulaki, K., Rizomyliotis, I., Tuček, D. and Thu, Q. 2023. Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output. IEEE Transactions on Engineering Management. 71, pp. 12826-12838. https://doi.org/10.1109/TEM.2023.3303709

Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach
Giovanis, A., Rizomyliotis, I., Konstantoulaki, K. and Magrizos, S. 2021. Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach. European Management Journal. 40 (4), pp. 618-631. https://doi.org/10.1016/j.emj.2021.09.007

Sustaining Brand Loyalty: the Moderating Role of Green Consumption values
Rizomyliotis, I., Poulis, A., Konstantoulaki, K. and Giovanis, A. 2021. Sustaining Brand Loyalty: the Moderating Role of Green Consumption values . Business Strategy and The Environment. 30 (7), pp. 3025-3039. https://doi.org/10.1002/bse.2786

Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity
Konstantoulaki, K., Kokkinaki, F. and Rizomyliotis, I. 2021. Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity. Review of Marketing Science. 19 (1), pp. 75-100. https://doi.org/10.1515/roms-2020-0054

Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention
Rizomyliotis, I., Zafeiriadis D, Konstantoulaki, K. and Giovanis, A. 2021. Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention. International Journal of Internet Marketing and Advertising. 15 (4), pp. 394-411. https://doi.org/10.1504/IJIMA.2021.117539

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry
Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. and Kostopoulos, I. 2020. Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry. Journal of Strategic Marketing. 28 (1), pp. 1-15. https://doi.org/10.1080/0965254X.2018.1479720

Do firms still need to be social? Firm Generated Content in social media
Poulis, A., Rizomyliotis, I. and Konstantoulaki, K. 2019. Do firms still need to be social? Firm Generated Content in social media. Information Technology and People. 32 (2), pp. 387-404. https://doi.org/10.1108/ITP-03-2018-0134

Reassessing the effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement.
Rizomyliotis, I., Konstantoulaki, K. and Kostopoulos, G. 2018. Reassessing the effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement. Australasian Marketing Journal. 26 (3), pp. 204-215. https://doi.org/10.1016/j.ausmj.2018.04.002

Understanding Consumers’ Attitudes and Behavioural Intentions towards Corporate Social Responsibility in the Airline Industry
Konstantoulaki, K., Yigitbas, A., Giovanis, A. and Rizomyliotis, I. 2018. Understanding Consumers’ Attitudes and Behavioural Intentions towards Corporate Social Responsibility in the Airline Industry. 7th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018. Athens, Greece 17 - 20 Oct 2018 Springer. https://doi.org/10.1007/978-3-030-12453-3

Business-to-Business Marketing Communication: Value and Efficiency considerations in recessionary times.
Rizomyliotis, I., Konstantoulaki, K. and Kostopoulos, G. 2017. Business-to-Business Marketing Communication: Value and Efficiency considerations in recessionary times. UK Palgrave Macmillan.

Re-assessing the influence of mental intangibility on consumer decision making
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. and Poulis, A. 2017. Re-assessing the influence of mental intangibility on consumer decision making. International Journal of Market Research. 59 (4), pp. 409-421. https://doi.org/10.2501/IJMR-2017-036

The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge.
Konstantoulaki, K., Rizomyliotis, I., Kostopoulos, G., Poulis, A. and Wood, M. 2016. The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. 45th European Marketing Conference (EMAC). Olso, Norway 24 - 27 May 2016

Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile Telecommunication Sector
Konstantoulaki, K., Rizomyliotis, I., Kaminakis, K., Papastathopoulos, A. and Farouk, S. 2016. Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile Telecommunication Sector. 2nd International Conference on Organization & Management. Abu Dhabi, UAE 20 - 21 Nov 2016

Female self-gifts buying behaviour: impulse purchase and product involvement
Kemp, L., Mai, L.W. and Konstantoulaki, K. 2016. Female self-gifts buying behaviour: impulse purchase and product involvement. in: Petruzzellis, L. and Winer, R.S. (ed.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress Springer. pp. 129-137

Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE
Poulis, A., Wisker, Z., Rizomyliotis, I. and Konstantoulaki, K. 2015. Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. 44th European Marketing Conference (EMAC). Leuven, Belgium 26 - 29 May 2015

Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement
Konstantoulaki, K., Kemp, L. and Mai, L.W. 2015. Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement. Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015

Determinants of Physicians’ Purchase Intention for Innovative Services. Integrating Professional Characteristics with Technology Acceptance Model and Theory of Planned Behaviour
Kostopoulos, G., Rizomyliotis, I. and Konstantoulaki, K. 2015. Determinants of Physicians’ Purchase Intention for Innovative Services. Integrating Professional Characteristics with Technology Acceptance Model and Theory of Planned Behaviour. International Journal of Innovation Management. 19 (2) 1550024. https://doi.org/10.1142/S1363919615500243

Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector
Konstantoulaki, K., Rizomyliotis, I., Ukpabi, I. and Kostopoulos, G. 2014. Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector. 43rd Annual Conference of the European Marketing Academy (EMAC). Valencia, Spain

The effect of involvement on the stability of the consideration set across time
Konstantoulaki, K. and Kokkinaki, F. 2013. The effect of involvement on the stability of the consideration set across time. Proceedings of tAnnual Conference of the European Marketing Academy (EMAC). Turkey, Istanbul

Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention
Anagnostidou, Z., Rizomyliotis, I., Kostopoulos, G. and Konstantoulaki, K. 2013. Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention. Annual Conference of the European Marketing Academy (EMAC. Turkey, Istanbul

Antecedents of doctors’ purchase intention for innovative professional services: differences between commercial and educational services
Rizomyliotis, I., Kostopoulos, G. and Konstantoulaki, K. 2012. Antecedents of doctors’ purchase intention for innovative professional services: differences between commercial and educational services. International Journal of Management Cases. 14 (2), pp. 110-117.

The impact of promotion background colour on attitude and behavior
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. and Andrianatou, V.M. 2012. The impact of promotion background colour on attitude and behavior. Global Marketing Conference. Seoul, Republic of Korea

Antecedents of online services’ perceived usefulness: an empirical research
Kostopoulos, G., Rizomyliotis, I. and Konstantoulaki, K. 2012. Antecedents of online services’ perceived usefulness: an empirical research. International Journal of Management Cases. 14 (Sp Iss), pp. 73-81. https://doi.org/10.5848/APBJ.2012.00088

The influence of involvement on the size and the variety of the consideration set in different decision types
Andrianatou, V.M., Konstantoulaki, K., Rizomyliotis, I. and Kostopoulos, G. 2011. The influence of involvement on the size and the variety of the consideration set in different decision types. 40th Annual Conference of the European Marketing Academy (EMAC). Ljubljana, Slovenia

The effect of involvement on the relative size of the consideration set
Konstantoulaki, K. and Kokkinaki, F. 2009. The effect of involvement on the relative size of the consideration set. 38th European Marketing Academy Conference. Nantes, France

Involvement and consumer selectivity within and outside the consideration set
Konstantoulaki, K. and Kokkinaki, F. 2008. Involvement and consumer selectivity within and outside the consideration set. International Association for Research in Economic Psychology Conference. Rome, Italy

The role of involvement, perceived differentiation and awareness set in the descriptive properties of the consideration set, in memory-based consumer decision-making
Konstantoulaki, K. and Kokkinaki, F. 2007. The role of involvement, perceived differentiation and awareness set in the descriptive properties of the consideration set, in memory-based consumer decision-making. 36th European Marketing Academy Conference. Reykjavík, Iceland

The role of involvement and perceived differentiation in consideration set formation and descriptive properties, in memory-based and stimuli-based consumer decision-making
Konstantoulaki, K. 2006. The role of involvement and perceived differentiation in consideration set formation and descriptive properties, in memory-based and stimuli-based consumer decision-making. 35th European Marketing Academy Doctoral Colloquium. Athens, Greece