Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement

Konstantoulaki, K., Kemp, L. and Mai, L.W. 2015. Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement. Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015

TitleFemale Self-gifts Buying Behavior: Impulse Purchase and Product Involvement
AuthorsKonstantoulaki, K., Kemp, L. and Mai, L.W.
Year2015
ConferenceAcademy of Marketing Science World Marketing Congress

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Consumers' perceptions of mail-order speciality foods
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