Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers

Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model
Kwon, K., Mai, L.W. and Peng, N. 2020. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. 10, pp. 157-183. https://doi.org/10.1007/s40821-019-00146-5

Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands
Mai, L.W., Efe, Alp and Morah, E.M.I. 2018. Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands. ICCMI 2018. Athens, Greece 27 - 29 Jun 2018

Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers
Peng, N., Chen, A.H., Mai, L.W. and Kladou, S. 2017. Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers. Advances in Consumer Research. San Diego 26 - 29 Oct 2017 Association for Consumer Research.

Adoption or Rejection of Digital Wearable Devices
Mai, L.W. and Buzescu, A.A. 2016. Adoption or Rejection of Digital Wearable Devices. ICCMI 2016. Heraklion, Greece 22 - 24 Jun 2016

Female self-gifts buying behaviour: impulse purchase and product involvement
Kemp, L., Mai, L.W. and Konstantoulaki, K. 2016. Female self-gifts buying behaviour: impulse purchase and product involvement. in: Petruzzellis, L. and Winer, R.S. (ed.) Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress Springer. pp. 129-137

Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement
Konstantoulaki, K., Kemp, L. and Mai, L.W. 2015. Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement. Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015

Consumers' willingness to pay for ethical attributes
Mai, L.W. 2014. Consumers' willingness to pay for ethical attributes. Marketing Intelligence & Planning. 32 (6), pp. 706-721. https://doi.org/10.1108/MIP-08-2013-0139

Consumers’ perceptions of pseudo-science in anti-aging advertising
Mai, L.W., Cline, A. and El-Murad, J. 2013. Consumers’ perceptions of pseudo-science in anti-aging advertising. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men
Mai, L.W., Bajelan, A. and El-Murad, J. 2013. The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

Impact of cultural exposure on young Chinese students’ adaptation in a UK business school
Wang, Y., Harding, R. and Mai, L.W. 2012. Impact of cultural exposure on young Chinese students’ adaptation in a UK business school. Studies in Higher Education. 37 (5), pp. 621-639. https://doi.org/10.1080/03075079.2010.536528

The impact of Italianate on consumers’ brand perceptions of luxury brands
Paciolla, R. and Mai, L.W. 2011. The impact of Italianate on consumers’ brand perceptions of luxury brands. in: Bradshaw, A., Hackley, C. and Maclaran, P. (ed.) European Advances in Consumer Research Association for Consumer Research.

Corporate hospitality: benefit, challenges and approach in financial services
Saluja, M. and Mai, L.W. 2010. Corporate hospitality: benefit, challenges and approach in financial services. The 2010 AMS Annual Conference. Portland, USA 26-29 May 2010

The impact of Italianate on consumers’ brand perceptions of luxury brands
Paciolla, R. and Mai, L.W. 2010. The impact of Italianate on consumers’ brand perceptions of luxury brands. 2010 European Association for Consumer Research Conference. Royal Holloway, University of London 30 June - 3 July 2010

Emotions, attitudes and memorability associated with TV commercials
Mai, L.W. and Schoeller, G. 2009. Emotions, attitudes and memorability associated with TV commercials. Journal of Targeting, Measurement and Analysis for Marketing. 17 (1), pp. 55-63. https://doi.org/10.1057/jt.2009.1

Dissolution of a person-brand relationship: an understanding of brand-detachment
Mai, L.W. and Canti, P.G. 2008. Dissolution of a person-brand relationship: an understanding of brand-detachment. in: Borghini, S., McGrath, M.A. and Otnes, C. (ed.) European Advances in Consumer Research Milan, Italy Association for Consumer Research.

The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market
Mai, L.W. 2008. The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market. in: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008 Academy of Marketing.

Consumer adoption of online music services: the influence of perceived risks and risk relief strategies
Kunze, O. and Mai, L.W. 2007. Consumer adoption of online music services: the influence of perceived risks and risk relief strategies. International Journal of Retail and Distribution Management. 35 (11), pp. 862-877. https://doi.org/10.1108/09590550710828209

Sports celebrity endorsement in fashion marketing
Schroder, S. and Mai, L.W. 2006. Sports celebrity endorsement in fashion marketing. AMS/KAMS Cultural Perspectives in Marketing Conference. Seoul, South Korea 12-15 Jul 2006

A structural equation model of customer satisfaction and future purchase of mail-order speciality food
Mai, L.W. and Ness, M.R. 2006. A structural equation model of customer satisfaction and future purchase of mail-order speciality food. International Journal of Business Science and Applied Management. 1 (1), pp. 1-13.

A comparative study between UK and US: the student satisfaction in higher education and its influential factors
Mai, L.W. 2005. A comparative study between UK and US: the student satisfaction in higher education and its influential factors. Journal of Marketing Management. 21 (7-8), pp. 859-878.

E-Commerce as an alternative distribution technology: the readiness of Chinese consumers
Kwok, W.M., Mai, L.W. and El-Murad, J. 2005. E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. Muenster, Germany 06-09 Jul 2005

The colour shines: the factors influencing the purchase of cosmetics by young women in the UK
Mai, L.W. and Yap, S. 2004. The colour shines: the factors influencing the purchase of cosmetics by young women in the UK. Academy of Marketing Science Cultural Perspectives on Marketing Conference. Puebla, Mexico 22-24 Sep 2004

The characteristics of supermarket shoppers in Beijing
Mai, L.W. and Zhao, H. 2004. The characteristics of supermarket shoppers in Beijing. International Journal of Retail & Distribution Management. 32 (1), pp. 56-62. https://doi.org/10.1108/09590550410515551

The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain
Mashood, R. and Mai, L.W. 2003. The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain. International Journal of Applied Marketing. 2 (2), pp. 98-117.

Cross-cultural marketing research
Mai, L.W. 2003. Cross-cultural marketing research. in: Nwankwo, S. and Rugimbana, R.O. (ed.) Cross-cultural marketing Thomson Publishing. pp. 61-76

Is the internet the right medium for a 'don't quit campaign'?
Wynne, L.G. and Mai, L.W. 2002. Is the internet the right medium for a 'don't quit campaign'? Research in Post-Compulsory Education. 7 (3), pp. 353-359. https://doi.org/10.1080/13596740200200136

The personality attributes and leisure activities of Taiwanese internet users
Mai, L.C. and Mai, L.W. 2002. The personality attributes and leisure activities of Taiwanese internet users. International Journal of Applied Marketing. 1 (1), pp. 69-82.

Globalisation in higher education: how students perceive the education they receive?
Mai, L.W. 2002. Globalisation in higher education: how students perceive the education they receive? in: Proceedings of Multicultural Marketing Conference, June 26-29, 2002, Valencia, Spain Spain Dehon graphs.

Effective risk relievers for dimensional perceived risks on mail-order purchase: a case study on speciality foods in the UK
Mai, L.W. 2001. Effective risk relievers for dimensional perceived risks on mail-order purchase: a case study on speciality foods in the UK. Journal of Food Products Marketing. 7 (1/2), pp. 35-51. https://doi.org/10.1300/J038v07n01_04

Customers' satisfaction and future purchase of mail-order specialty food in the UK
Mai, L.W. and Ness, M.R. 2000. Customers' satisfaction and future purchase of mail-order specialty food in the UK. Journal of Food Products Marketing. 6 (1), pp. 1-10. https://doi.org/10.1300/J038v06n01_01

Canonical correlation analysis of customer satisfaction and future purchase of mail-order speciality food
Mai, L.W. and Ness, M.R. 1999. Canonical correlation analysis of customer satisfaction and future purchase of mail-order speciality food. British Food Journal. 101 (11), pp. 857-570. https://doi.org/10.1108/00070709910301373

The personality attributes and leisure activities of the internet users: a Taiwanese case study
Mai, L.C., Mai, L.W. and Chen, M. 1999. The personality attributes and leisure activities of the internet users: a Taiwanese case study. 1999 Academy of Business & Administrative Science (ABAS) International Conference. Barcelona 12-14 July 1999

An independent view: the food standards agency and the national interest
Ritson, C. and Mai, L.W. 1998. An independent view: the food standards agency and the national interest. IIR Conference on The Food Standards Agency. London 9 & 10 June

The economics of food safety
Ritson, C. and Mai, L.W. 1998. The economics of food safety. Nutrition & Food Science. 98 (5), pp. 253-259. https://doi.org/10.1108/00346659810224163

Perceived benefits of mail-order speciality foods
Mai, L.W. and Ness, M.R. 1998. Perceived benefits of mail-order speciality foods. British Food Journal. 100 (1), pp. 10-17. https://doi.org/10.1108/00070709810202176

Consumers' perceptions of speciality foods and therural mail-order business
Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of speciality foods and therural mail-order business. Typical and traditional productions: rural effect and agro-industrial problems. 52nd Seminar of the European Association of Agricultural Economists (EAAE). Parma, Italy June 19-21 1997 pp. 331-348

Consumers' perceptions of mail‐order speciality foods
Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of mail‐order speciality foods. Journal of Marketing Management. 13 (7), pp. 705-724. https://doi.org/10.1080/0267257X.1997.9964506

Consumers' perceptions of mail-order speciality foods
Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of mail-order speciality foods. in: Proceedings of the Academy of Marketing 31st Annual Conference MMU.