Dissolution of a person-brand relationship: an understanding of brand-detachment

Mai, L.W. and Canti, P.G. 2008. Dissolution of a person-brand relationship: an understanding of brand-detachment. in: Borghini, S., McGrath, M.A. and Otnes, C. (ed.) European Advances in Consumer Research Milan, Italy Association for Consumer Research.

Chapter titleDissolution of a person-brand relationship: an understanding of brand-detachment
AuthorsMai, L.W. and Canti, P.G.
EditorsBorghini, S., McGrath, M.A. and Otnes, C.
Book titleEuropean Advances in Consumer Research
Year2008
PublisherAssociation for Consumer Research
Publication dates
Submitted2008
Place of publicationMilan, Italy
ISBN0915552604
Web address (URL)http://www.acrwebsite.org/volumes/display.asp?id=13915
Journal citation8, pp. 424-430
JournalEuropean Advances in Consumer Research

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