Female self-gifts buying behaviour: impulse purchase and product involvement

Analyzing Customer Perceptions of Brands Committed to SDG Implementation
Mai, L.W. and Shabani, Alda 2025. Analyzing Customer Perceptions of Brands Committed to SDG Implementation. 2025 AMS World Marketing Congress. Dijon, France 01 - 04 Jul 2025 Academy of Marketing Science.

Transforming the remittance industry: harnessing the power of blockchain technology
Christodoulou, I., Rizomyliotis, I., Konstantoulaki, K., Alireza Nazarian and Do Binh 2024. Transforming the remittance industry: harnessing the power of blockchain technology. Journal of Enterprise Information Management. 37 (5), pp. 1551-1577. https://doi.org/10.1108/jeim-03-2023-0112

Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output
Christodoulou, I., Lavarini E, Konstantoulaki, K., Rizomyliotis, I., Tuček, D. and Thu, Q. 2023. Towards a Better Microlevel Understanding of the Use of Emerging Technologies at Work: The Interplay Between Virtual Teams, Knowledge sharing and Innovation Output. IEEE Transactions on Engineering Management. 71, pp. 12826-12838. https://doi.org/10.1109/TEM.2023.3303709

Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach
Giovanis, A., Rizomyliotis, I., Konstantoulaki, K. and Magrizos, S. 2021. Mining the hidden seam of proximity m-payment adoption: A hybrid PLS-artificial neural network analytical approach. European Management Journal. 40 (4), pp. 618-631. https://doi.org/10.1016/j.emj.2021.09.007

Sustaining Brand Loyalty: the Moderating Role of Green Consumption values
Rizomyliotis, I., Poulis, A., Konstantoulaki, K. and Giovanis, A. 2021. Sustaining Brand Loyalty: the Moderating Role of Green Consumption values . Business Strategy and The Environment. 30 (7), pp. 3025-3039. https://doi.org/10.1002/bse.2786

Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity
Konstantoulaki, K., Kokkinaki, F. and Rizomyliotis, I. 2021. Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity. Review of Marketing Science. 19 (1), pp. 75-100. https://doi.org/10.1515/roms-2020-0054

Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention
Rizomyliotis, I., Zafeiriadis D, Konstantoulaki, K. and Giovanis, A. 2021. Optimal Instagram Advertising Design Features. A study on brand image and Millennials consumer’s purchase intention. International Journal of Internet Marketing and Advertising. 15 (4), pp. 394-411. https://doi.org/10.1504/IJIMA.2021.117539

Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model
Kwon, K., Mai, L.W. and Peng, N. 2020. Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Business Review. 10, pp. 157-183. https://doi.org/10.1007/s40821-019-00146-5

Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry
Rizomyliotis, I., Poulis, A., Giovanis, A., Konstantoulaki, K. and Kostopoulos, I. 2020. Applying FCM to Predict the Behaviour of Loyal Customers in the Mobile Telecommunications Industry. Journal of Strategic Marketing. 28 (1), pp. 1-15. https://doi.org/10.1080/0965254X.2018.1479720

Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM
Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K. and Badahdah, R. 2019. Improving SMEs competitiveness with the use of Instagram Influencer Advertising and eWOM. International Journal of Organizational Analysis. 27 (2), pp. 308-321. https://doi.org/10.1108/IJOA-04-2018-1406

Do firms still need to be social? Firm Generated Content in social media
Poulis, A., Rizomyliotis, I. and Konstantoulaki, K. 2019. Do firms still need to be social? Firm Generated Content in social media. Information Technology and People. 32 (2), pp. 387-404. https://doi.org/10.1108/ITP-03-2018-0134

Reassessing the effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement.
Rizomyliotis, I., Konstantoulaki, K. and Kostopoulos, G. 2018. Reassessing the effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement. Australasian Marketing Journal. 26 (3), pp. 204-215. https://doi.org/10.1016/j.ausmj.2018.04.002

Understanding Consumers’ Attitudes and Behavioural Intentions towards Corporate Social Responsibility in the Airline Industry
Konstantoulaki, K., Yigitbas, A., Giovanis, A. and Rizomyliotis, I. 2018. Understanding Consumers’ Attitudes and Behavioural Intentions towards Corporate Social Responsibility in the Airline Industry. 7th International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018. Athens, Greece 17 - 20 Oct 2018 Springer. https://doi.org/10.1007/978-3-030-12453-3

Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands
Mai, L.W., Efe, Alp and Morah, E.M.I. 2018. Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands. ICCMI 2018. Athens, Greece 27 - 29 Jun 2018

Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers
Peng, N., Chen, A.H., Mai, L.W. and Kladou, S. 2017. Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers. Advances in Consumer Research. San Diego 26 - 29 Oct 2017 Association for Consumer Research.

Business-to-Business Marketing Communication: Value and Efficiency considerations in recessionary times.
Rizomyliotis, I., Konstantoulaki, K. and Kostopoulos, G. 2017. Business-to-Business Marketing Communication: Value and Efficiency considerations in recessionary times. UK Palgrave Macmillan.

Re-assessing the influence of mental intangibility on consumer decision making
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. and Poulis, A. 2017. Re-assessing the influence of mental intangibility on consumer decision making. International Journal of Market Research. 59 (4), pp. 409-421. https://doi.org/10.2501/IJMR-2017-036

Adoption or Rejection of Digital Wearable Devices
Mai, L.W. and Buzescu, A.A. 2016. Adoption or Rejection of Digital Wearable Devices. ICCMI 2016. Heraklion, Greece 22 - 24 Jun 2016

The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge.
Konstantoulaki, K., Rizomyliotis, I., Kostopoulos, G., Poulis, A. and Wood, M. 2016. The effect of mental intangibility on the size of the consideration set: the moderating role of knowledge. 45th European Marketing Conference (EMAC). Olso, Norway 24 - 27 May 2016

Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile Telecommunication Sector
Konstantoulaki, K., Rizomyliotis, I., Kaminakis, K., Papastathopoulos, A. and Farouk, S. 2016. Enhancing the Performance of Service Providers in Emerging Markets: An Empirical, Cross-Cultural, Multi-Group Investigation of Customer Loyalty in the UAE Mobile Telecommunication Sector. 2nd International Conference on Organization & Management. Abu Dhabi, UAE 20 - 21 Nov 2016

Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE
Poulis, A., Wisker, Z., Rizomyliotis, I. and Konstantoulaki, K. 2015. Modeling the relationship between employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm’s performance: A comparative study between the UK and UAE. 44th European Marketing Conference (EMAC). Leuven, Belgium 26 - 29 May 2015

Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement
Konstantoulaki, K., Kemp, L. and Mai, L.W. 2015. Female Self-gifts Buying Behavior: Impulse Purchase and Product Involvement. Academy of Marketing Science World Marketing Congress. Bari, Italy 14 - 18 Jul 2015

Determinants of Physicians’ Purchase Intention for Innovative Services. Integrating Professional Characteristics with Technology Acceptance Model and Theory of Planned Behaviour
Kostopoulos, G., Rizomyliotis, I. and Konstantoulaki, K. 2015. Determinants of Physicians’ Purchase Intention for Innovative Services. Integrating Professional Characteristics with Technology Acceptance Model and Theory of Planned Behaviour. International Journal of Innovation Management. 19 (2) 1550024. https://doi.org/10.1142/S1363919615500243

Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector
Konstantoulaki, K., Rizomyliotis, I., Ukpabi, I. and Kostopoulos, G. 2014. Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecommunications Sector. 43rd Annual Conference of the European Marketing Academy (EMAC). Valencia, Spain

Consumers' willingness to pay for ethical attributes
Mai, L.W. 2014. Consumers' willingness to pay for ethical attributes. Marketing Intelligence & Planning. 32 (6), pp. 706-721. https://doi.org/10.1108/MIP-08-2013-0139

Consumers’ perceptions of pseudo-science in anti-aging advertising
Mai, L.W., Cline, A. and El-Murad, J. 2013. Consumers’ perceptions of pseudo-science in anti-aging advertising. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men
Mai, L.W., Bajelan, A. and El-Murad, J. 2013. The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men. European Marketing Academy 42nd Annual Conference. Istanbul June 2013

The effect of involvement on the stability of the consideration set across time
Konstantoulaki, K. and Kokkinaki, F. 2013. The effect of involvement on the stability of the consideration set across time. Proceedings of tAnnual Conference of the European Marketing Academy (EMAC). Turkey, Istanbul

Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention
Anagnostidou, Z., Rizomyliotis, I., Kostopoulos, G. and Konstantoulaki, K. 2013. Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention. Annual Conference of the European Marketing Academy (EMAC. Turkey, Istanbul

Impact of cultural exposure on young Chinese students’ adaptation in a UK business school
Wang, Y., Harding, R. and Mai, L.W. 2012. Impact of cultural exposure on young Chinese students’ adaptation in a UK business school. Studies in Higher Education. 37 (5), pp. 621-639. https://doi.org/10.1080/03075079.2010.536528

Antecedents of doctors’ purchase intention for innovative professional services: differences between commercial and educational services
Rizomyliotis, I., Kostopoulos, G. and Konstantoulaki, K. 2012. Antecedents of doctors’ purchase intention for innovative professional services: differences between commercial and educational services. International Journal of Management Cases. 14 (2), pp. 110-117.

The impact of promotion background colour on attitude and behavior
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G. and Andrianatou, V.M. 2012. The impact of promotion background colour on attitude and behavior. Global Marketing Conference. Seoul, Republic of Korea

Antecedents of online services’ perceived usefulness: an empirical research
Kostopoulos, G., Rizomyliotis, I. and Konstantoulaki, K. 2012. Antecedents of online services’ perceived usefulness: an empirical research. International Journal of Management Cases. 14 (Sp Iss), pp. 73-81. https://doi.org/10.5848/APBJ.2012.00088

The impact of Italianate on consumers’ brand perceptions of luxury brands
Paciolla, R. and Mai, L.W. 2011. The impact of Italianate on consumers’ brand perceptions of luxury brands. in: Bradshaw, A., Hackley, C. and Maclaran, P. (ed.) European Advances in Consumer Research Association for Consumer Research.

The influence of involvement on the size and the variety of the consideration set in different decision types
Andrianatou, V.M., Konstantoulaki, K., Rizomyliotis, I. and Kostopoulos, G. 2011. The influence of involvement on the size and the variety of the consideration set in different decision types. 40th Annual Conference of the European Marketing Academy (EMAC). Ljubljana, Slovenia

Corporate hospitality: benefit, challenges and approach in financial services
Saluja, M. and Mai, L.W. 2010. Corporate hospitality: benefit, challenges and approach in financial services. The 2010 AMS Annual Conference. Portland, USA 26-29 May 2010

The impact of Italianate on consumers’ brand perceptions of luxury brands
Paciolla, R. and Mai, L.W. 2010. The impact of Italianate on consumers’ brand perceptions of luxury brands. 2010 European Association for Consumer Research Conference. Royal Holloway, University of London 30 June - 3 July 2010

Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers
Mai, L.W. and Liplica, W. 2010. Gay targeted advertising in mass media: an examination of the interpretations and attitudes of target and non-target consumers. Academy of Marketing 2010 Annual Conference. Coventry University Business School 6 - 8 July 2010

Emotions, attitudes and memorability associated with TV commercials
Mai, L.W. and Schoeller, G. 2009. Emotions, attitudes and memorability associated with TV commercials. Journal of Targeting, Measurement and Analysis for Marketing. 17 (1), pp. 55-63. https://doi.org/10.1057/jt.2009.1

The effect of involvement on the relative size of the consideration set
Konstantoulaki, K. and Kokkinaki, F. 2009. The effect of involvement on the relative size of the consideration set. 38th European Marketing Academy Conference. Nantes, France

Dissolution of a person-brand relationship: an understanding of brand-detachment
Mai, L.W. and Canti, P.G. 2008. Dissolution of a person-brand relationship: an understanding of brand-detachment. in: Borghini, S., McGrath, M.A. and Otnes, C. (ed.) European Advances in Consumer Research Milan, Italy Association for Consumer Research.

The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market
Mai, L.W. 2008. The impact of the changing ethnocentrism and global consumerism on the attitudes towards western brands in the Czech food market. in: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008 Academy of Marketing.

Involvement and consumer selectivity within and outside the consideration set
Konstantoulaki, K. and Kokkinaki, F. 2008. Involvement and consumer selectivity within and outside the consideration set. International Association for Research in Economic Psychology Conference. Rome, Italy

Consumer adoption of online music services: the influence of perceived risks and risk relief strategies
Kunze, O. and Mai, L.W. 2007. Consumer adoption of online music services: the influence of perceived risks and risk relief strategies. International Journal of Retail and Distribution Management. 35 (11), pp. 862-877. https://doi.org/10.1108/09590550710828209

The role of involvement, perceived differentiation and awareness set in the descriptive properties of the consideration set, in memory-based consumer decision-making
Konstantoulaki, K. and Kokkinaki, F. 2007. The role of involvement, perceived differentiation and awareness set in the descriptive properties of the consideration set, in memory-based consumer decision-making. 36th European Marketing Academy Conference. Reykjavík, Iceland

Sports celebrity endorsement in fashion marketing
Schroder, S. and Mai, L.W. 2006. Sports celebrity endorsement in fashion marketing. AMS/KAMS Cultural Perspectives in Marketing Conference. Seoul, South Korea 12-15 Jul 2006

A structural equation model of customer satisfaction and future purchase of mail-order speciality food
Mai, L.W. and Ness, M.R. 2006. A structural equation model of customer satisfaction and future purchase of mail-order speciality food. International Journal of Business Science and Applied Management. 1 (1), pp. 1-13.

The role of involvement and perceived differentiation in consideration set formation and descriptive properties, in memory-based and stimuli-based consumer decision-making
Konstantoulaki, K. 2006. The role of involvement and perceived differentiation in consideration set formation and descriptive properties, in memory-based and stimuli-based consumer decision-making. 35th European Marketing Academy Doctoral Colloquium. Athens, Greece

A comparative study between UK and US: the student satisfaction in higher education and its influential factors
Mai, L.W. 2005. A comparative study between UK and US: the student satisfaction in higher education and its influential factors. Journal of Marketing Management. 21 (7-8), pp. 859-878.

E-Commerce as an alternative distribution technology: the readiness of Chinese consumers
Kwok, W.M., Mai, L.W. and El-Murad, J. 2005. E-Commerce as an alternative distribution technology: the readiness of Chinese consumers. 12th Biennial International Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges. Muenster, Germany 06-09 Jul 2005

The colour shines: the factors influencing the purchase of cosmetics by young women in the UK
Mai, L.W. and Yap, S. 2004. The colour shines: the factors influencing the purchase of cosmetics by young women in the UK. Academy of Marketing Science Cultural Perspectives on Marketing Conference. Puebla, Mexico 22-24 Sep 2004

The characteristics of supermarket shoppers in Beijing
Mai, L.W. and Zhao, H. 2004. The characteristics of supermarket shoppers in Beijing. International Journal of Retail & Distribution Management. 32 (1), pp. 56-62. https://doi.org/10.1108/09590550410515551

The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain
Mashood, R. and Mai, L.W. 2003. The perceptions of pan-European advertising communication: a cross-cultural study between UK and Spain. International Journal of Applied Marketing. 2 (2), pp. 98-117.

Cross-cultural marketing research
Mai, L.W. 2003. Cross-cultural marketing research. in: Nwankwo, S. and Rugimbana, R.O. (ed.) Cross-cultural marketing Thomson Publishing. pp. 61-76

Is the internet the right medium for a 'don't quit campaign'?
Wynne, L.G. and Mai, L.W. 2002. Is the internet the right medium for a 'don't quit campaign'? Research in Post-Compulsory Education. 7 (3), pp. 353-359. https://doi.org/10.1080/13596740200200136

The personality attributes and leisure activities of Taiwanese internet users
Mai, L.C. and Mai, L.W. 2002. The personality attributes and leisure activities of Taiwanese internet users. International Journal of Applied Marketing. 1 (1), pp. 69-82.

Globalisation in higher education: how students perceive the education they receive?
Mai, L.W. 2002. Globalisation in higher education: how students perceive the education they receive? in: Proceedings of Multicultural Marketing Conference, June 26-29, 2002, Valencia, Spain Spain Dehon graphs.

Effective risk relievers for dimensional perceived risks on mail-order purchase: a case study on speciality foods in the UK
Mai, L.W. 2001. Effective risk relievers for dimensional perceived risks on mail-order purchase: a case study on speciality foods in the UK. Journal of Food Products Marketing. 7 (1/2), pp. 35-51. https://doi.org/10.1300/J038v07n01_04

Customers' satisfaction and future purchase of mail-order specialty food in the UK
Mai, L.W. and Ness, M.R. 2000. Customers' satisfaction and future purchase of mail-order specialty food in the UK. Journal of Food Products Marketing. 6 (1), pp. 1-10. https://doi.org/10.1300/J038v06n01_01

Canonical correlation analysis of customer satisfaction and future purchase of mail-order speciality food
Mai, L.W. and Ness, M.R. 1999. Canonical correlation analysis of customer satisfaction and future purchase of mail-order speciality food. British Food Journal. 101 (11), pp. 857-570. https://doi.org/10.1108/00070709910301373

The personality attributes and leisure activities of the internet users: a Taiwanese case study
Mai, L.C., Mai, L.W. and Chen, M. 1999. The personality attributes and leisure activities of the internet users: a Taiwanese case study. 1999 Academy of Business & Administrative Science (ABAS) International Conference. Barcelona 12-14 July 1999

The economics of food safety
Ritson, C. and Mai, L.W. 1998. The economics of food safety. Nutrition & Food Science. 98 (5), pp. 253-259. https://doi.org/10.1108/00346659810224163

Perceived benefits of mail-order speciality foods
Mai, L.W. and Ness, M.R. 1998. Perceived benefits of mail-order speciality foods. British Food Journal. 100 (1), pp. 10-17. https://doi.org/10.1108/00070709810202176

An independent view: the food standards agencyand the national interest
Ritson, C. and Mai, L.W. 1998. An independent view: the food standards agencyand the national interest. IIR Conference on The Food Standards Agency. London 9 & 10 June

Consumers' perceptions of speciality foods and therural mail-order business
Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of speciality foods and therural mail-order business. Typical and traditional productions: rural effect and agro-industrial problems. 52nd Seminar of the European Association of Agricultural Economists (EAAE). Parma, Italy June 19-21 1997 pp. 331-348

Consumers' perceptions of mail‐order speciality foods
Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of mail‐order speciality foods. Journal of Marketing Management. 13 (7), pp. 705-724. https://doi.org/10.1080/0267257X.1997.9964506

Consumers' perceptions of mail-order speciality foods
Mai, L.W. and Ness, M.R. 1997. Consumers' perceptions of mail-order speciality foods. in: Proceedings of the Academy of Marketing 31st Annual Conference MMU.