|Title||Consumers' perceptions of speciality foods and therural mail-order business|
|Authors||Mai, L.W. and Ness, M.R.|
Many rural-based farm and food businesses are relatively small but successful
companies. They face severe constraints in terms of finance, marketing and distribution. However, marketing food by mail order presents the opportunity for these firms to gain access to national or even international markets. The achievement of commercial success requires that these companies become marketing oriented. Thus, the critical issue for these firms is to identify the needs of existing or potential customers.
The objectives of the paper are to establish a profile of the characteristics,
behaviour and attitudes of mail order customers.
|Conference||Typical and traditional productions: rural effect and agro-industrial problems. 52nd Seminar of the European Association of Agricultural Economists (EAAE)|
|Publisher's version||Li-Wei Mai, Mitchell Ness (1997) Consumers' Perceptions of Speciality Foods and the Rural Mail.pdf|
|Journal citation||pp. 341-348|
|Book title||Typical and Traditional Products: Rural Effects and Agro-industrial Problems, Proceedings of the 52nd Seminar of the European Association of Agricultural Economists|
|Web address (URL) of conference proceedings||http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&ved=0CC4QFjAC&url=http%3A%2F%2Fciteseerx.ist.psu.edu%2Fviewdoc%2Fdownload%3Fdoi%3D10.1.1.201.4278%26rep%3Drep1%26type%3Dpdf&ei=1aijUMGLFIPO0QWL1oHAAQ&usg=AFQjCNGFiKmzH1trE234hbhdipDZajW6eQ&s|