Mwangi, V., Piacentini, M.G. and Cocker, H. 2018. Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya. 2018 AMA Winter Academic Conference. New Orleans, LA 23 - 25 Feb 2018 AMA.
| Title | Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya |
|---|---|
| Authors | Mwangi, V., Piacentini, M.G. and Cocker, H. |
| Type | Conference paper |
| Abstract | Using social representation theory, this paper examines public communications around illicit alcohol in Kenya to demonstrate how the emergence of a misleading metaphor in such communications can lead to undesirable harmful consequences.This paper is based on an ethnography of the illicit alcohol market in Kenya through immersion in a longitudinal media analysis of news articles on illicit alcohol. Data was collected from three Kenyan newspapers namely, The Daily Nation, The Standard and The Star, for the period June-November 2016.The study findings demonstrate that the “war” metaphor has a direct bearing on the course and consequences of action taken by the different market players actors.The article contributes to the analysis of communication and social representation theory. |
| Keywords | market conflict, social representations, metaphors, illicit alcohol |
| Year | 2018 |
| Conference | 2018 AMA Winter Academic Conference |
| Publisher | AMA |
| Web address (URL) of conference proceedings | https://www.ama.org/wp-content/uploads/2019/02/2018-ama-winter-proceedings.pdf |