The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya

Mwangi, V. 2018. The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya. Lancaster University Faculty of Arts and Social Sciences July 2018 Intellectual Party. Lancaster University Jul 2018 Lancaster University FASS.

TitleThe framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya
AuthorsMwangi, V.
TypeConference paper
Abstract

Concern about market inequality arises because the marketplace is inherently imbalanced. Market inequality is of interest when it results in injustice in the marketplace, a dynamic concept presenting itself in different forms, based on race, gender or social class inequality (Williams and Henderson, 2011). This research explores market inequality from a distributive justice perspective. A salient issue in the article is the framing of alcohol pricing as a market situation in which there is a stark choice between lowering the price of formal alcohol to cater for low income consumers or increasing the price of alcohol to minimise harmful alcohol use, which is then depicted as excluding the low-income consumers from accessing formal alcohol. Each of the options is presented as having equally compelling ethical advantages and disadvantages.

KeywordsMarket inequality, Alcohol pricing, Poverty, Distributive justice, Frame Analysis
Year2018
ConferenceLancaster University Faculty of Arts and Social Sciences July 2018 Intellectual Party
PublisherLancaster University FASS

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