Fashion Media and Sustainability

Effective Climate Communication: Turning Eco-Anxiety into Eco-Action
Denisova, A. 2025. Effective Climate Communication: Turning Eco-Anxiety into Eco-Action. London Palgrave Macmillan.

Viral journalism. Strategy, tactics and limitations of the fast spread of content on social media: case study of the UK quality publications
Denisova, A. 2022. Viral journalism. Strategy, tactics and limitations of the fast spread of content on social media: case study of the UK quality publications. Journalism. 24 (9), pp. 2899-2913. https://doi.org/10.1177/14648849221077749

‘Viral journalism’, is it a thing? Adapting quality reporting to shifting social media algorithms and wavering audiences
Denisova, A. 2021. ‘Viral journalism’, is it a thing? Adapting quality reporting to shifting social media algorithms and wavering audiences. in: Morrison, J., Birks, J. and Berry, M. (ed.) The Routledge Companion to Political Journalism Oxford Routledge. pp. 271-278

How to define 'viral' for media studies?
Denisova, A. 2020. How to define 'viral' for media studies? Westminster Papers in Communication and Culture. 15 (1), pp. 1-4. https://doi.org/10.16997/wpcc.375

From High Visibility to High Vulnerability: Feminist, Postcolonial and Anti-Gentrification Activism at Risk
Denisova, A. and O'Brien, M. 2019. From High Visibility to High Vulnerability: Feminist, Postcolonial and Anti-Gentrification Activism at Risk. Westminster Papers in Communication and Culture. 14 (1), pp. 94-98. https://doi.org/10.16997/wpcc.323

Internet Memes and Society: Social, Cultural, and Political Contexts
Denisova, A. 2019. Internet Memes and Society: Social, Cultural, and Political Contexts. New York, NY Taylor & Francis.

How Russian Rap on YouTube Advances Alternative Political Deliberation: Hegemony, Counter- Hegemony, and Emerging Resistant Publics
Denisova, A. and Herasimenka, A. 2019. How Russian Rap on YouTube Advances Alternative Political Deliberation: Hegemony, Counter- Hegemony, and Emerging Resistant Publics. Social Media + Society. 5 (2), pp. 1-11. https://doi.org/10.1177/2056305119835200

Democracy, protest and public sphere in Russia after the 2011–2012 anti-government protests: digital media at stake
Denisova, A. 2017. Democracy, protest and public sphere in Russia after the 2011–2012 anti-government protests: digital media at stake. Media, Culture & Society. 39 (7), pp. 976-994. https://doi.org/10.1177/0163443716682075

Parody Microbloggers as Chroniclers and Commentators on Russian Political Reality
Denisova, A. 2017. Parody Microbloggers as Chroniclers and Commentators on Russian Political Reality. Demokratizatsiya: The Journal of Post-Soviet Democratization. 25 (1), pp. 23-41.

A Comparative Cyberconflict Analysis of Digital Activism Across Post-Soviet Countries
Karatzogianni, A., Miazhevich, G. and Denisova, A. 2017. A Comparative Cyberconflict Analysis of Digital Activism Across Post-Soviet Countries. Comparative Sociology. 16 (1), pp. 102-126. https://doi.org/10.1163/15691330-12341415