| Abstract | Grounded theory methodology (GTM) is of the widely used methodologies in academia since it provides opportunity to the researchers to develop findings solely from raw data. Since its discovery, GTM has been published in different versions making it challenging for the novice researchers to understanding and adapting; especially when aligning their philosophical positions. This paper is focused to reduce such ambiguities where authors have produced their reflective account and helped readers to understand some key aspects necessary for developing an effective research design. The researchers show that how interpretivism can be associated with Strauss and Corbin’s GTM version and aligned with ontological and epistemological beliefs. The paper also includes a debate on coding procedures together with suggestions on taking up pre- and post- literature reviews, data collection and analysis procedures, theoretical sensitivity and reflexivity issues, and using constant comparative principles to support ‘emergence’ upon enforcement. The paper has its implications for the early career and doctoral researchers to fulfilling the academic requirements and produce an effective research design. |
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