Drivers and deterrents of undergraduate and postgraduate re-enrolment at alma mater

Rawlinson, S. 2024. Drivers and deterrents of undergraduate and postgraduate re-enrolment at alma mater.

TitleDrivers and deterrents of undergraduate and postgraduate re-enrolment at alma mater
AuthorsRawlinson, S.
TypeProject report
Abstract

Given their study experience at Westminster, current undergraduates, postgraduates, and alumni are potentially receptive audiences when it comes to calls for them to pursue further study at their alma mater. As well as gaining additional knowledge and skills through further study and contributing to the Westminster community, re-enrolling students are an important source of income. Therefore, this study aimed to understand the drivers and deterrents of re-enrolment of current/former undergraduates and postgraduates at Westminster and what the institution can do to encourage more students to stay. It discusses various themes and their impact on re-enrolment, including why students take breaks in their studies, course availability and content, employment prospects, cost and financial considerations, ranking and reputation, expectations of further study, perceptions of teaching quality, and the availability of flexible study options. Means of addressing re-enrolment are also discussed and relate primarily to communication and the improved showcasing of academics' research, as well as more instruction and guidance on the PhD application and admissions process.

KeywordsRe-enrolment
Alma mater
Marketing
Communication
Postgraduate
Undergraduate
PhD
Year2024
File
File Access Level
Open (open metadata and files)

Related outputs

‘Little islands’: challenges and opportunities for student carers in higher education
Rawlinson, S. 2024. ‘Little islands’: challenges and opportunities for student carers in higher education. International Journal of Inclusive Education. pp. 1-16. https://doi.org/10.1080/13603116.2024.2430543

Future Ready Mentoring: An Assessment of Impact and Effectiveness
Abley, M. and Rawlinson, S. 2024. Future Ready Mentoring: An Assessment of Impact and Effectiveness. University of Westminster.

Generative AI in Higher Education: A Horizon Scanning Report for the University of Westminster
Rawlinson, S. 2023. Generative AI in Higher Education: A Horizon Scanning Report for the University of Westminster.

Student Perspectives on the Usage of Generative Artificial Intelligence (AI)
Rawlinson, S. 2023. Student Perspectives on the Usage of Generative Artificial Intelligence (AI). University of Westminster.

Perspectives on Student (Dis)Engagement and Continuation (Academic and Support Colleagues)
Rawlinson, S. and Alexander, J. 2023. Perspectives on Student (Dis)Engagement and Continuation (Academic and Support Colleagues).

Academic and Practical Information Seeking Behaviours and Needs of International Students at Pre-arrival and Arrived (First Year) Stages
Rawlinson, S. 2023. Academic and Practical Information Seeking Behaviours and Needs of International Students at Pre-arrival and Arrived (First Year) Stages.

"Little Islands": Challenges and Opportunities for Student Carers at the University of Westminster
Rawlinson, S. 2023. "Little Islands": Challenges and Opportunities for Student Carers at the University of Westminster.

Permalink - https://westminsterresearch.westminster.ac.uk/item/wq496/drivers-and-deterrents-of-undergraduate-and-postgraduate-re-enrolment-at-alma-mater


Share this

Usage statistics

33 total views
8 total downloads
These values cover views and downloads from WestminsterResearch and are for the period from September 2nd 2018, when this repository was created.