Contemporary Insightis in Strategic Management and Marketing (CISMM)

SchoolManagement, Marketing, and Experience Industries
Web address (URL)https://www.westminster.ac.uk/research/groups-and-centres/contemporary-insights-in-strategic-management-and-marketing-cismm
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Shaping an Inclusive WBS: Research Insights from Amplifying Diversity and Black Safe Projects

Project report

Quamina, L., Kulasi, Y., Ingsa, K., Atas, U., Joban, N., Alexeeva, A. and Sekyonda, L 2026. Shaping an Inclusive WBS: Research Insights from Amplifying Diversity and Black Safe Projects.

From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education

Journal article

Quamina, L., Ghandour, R., Hardley, F. and Baig, A. 2026. From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education. Marketing Education Review. Advanced online publication. https://doi.org/10.1080/10528008.2026.2703575

Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration

Report

Gonsalves,C., Clancy, C., Khusainova, R., Hsin-Hsuan, M., Marshall, K., Percy, S., Quamina, L., Vuković, S., Canhoto, A. and Baines, P. 2026. Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration . Academy of Marketing.

Amplifying Diversity: A short film about the BAME Student & Staff Experience at Westminster Business School

Digital or visual media

Quamina, L., Kulasi, Y., Ingsa, K. and Atas, U. 2025. Amplifying Diversity: A short film about the BAME Student & Staff Experience at Westminster Business School.


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