Skip to content Outputs by Type Journal article
2024
How a Metaphor Inspired by Formula 1 Motor Racing Can Help Enhance the Work of a Social Inclusion Community Center Trim, P.R.J. and Lee, Yang-Im 2024. How a Metaphor Inspired by Formula 1 Motor Racing Can Help Enhance the Work of a Social Inclusion Community Center. Businesses. 4 (4), pp. 865-882. https://doi.org/10.3390/businesses4040047
2024
How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality Panditharathna, R., Liu, Y., de Macedo Bergamo, F.V., Appiah, D., Trim, P.R.J. and Lee, Y.-I. 2024. How Cyber Security Enhances Trust and Commitment to Customer Retention: The Mediating Role of Robotic Service Quality. Big Data and Cognitive Computing. 8 (11) 165. https://doi.org/10.3390/bdcc8110165
2024
How cyber security enhances trust and commitment to customer retention: The mediating role of robotic service quality Roshan Panditharathna *,, Yang Liu, Fabio Vinicius de Macedo Bergamo, Dominic Appiah, Peter R.J. Trim and Yang-Im Lee 2024. How cyber security enhances trust and commitment to customer retention: The mediating role of robotic service quality. Big Data and Cognitive Computing. 8 (11) 165. https://doi.org/10.3390/bdcc8110165
2023
Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation Peter R. J. Trim, Lee, Yang-im and An Vu 2023. Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation . Future Internet. 15 (4). https://doi.org/10.3390/fi15040123
2022
Combining sociocultural intelligence and artificial intelligence to increase organizational cyber security provision through enhanced resilience Trim, P.R.J. and Lee, Yang-im 2022. Combining sociocultural intelligence and artificial intelligence to increase organizational cyber security provision through enhanced resilience. Big Data and Cognitive Computing. 6 (4) 110. https://doi.org/10.3390/bdcc6040110
2022
Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model Lee, Yang-im and Trim, P.R.J. 2022. Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model. Big Data and Cognitive Computing. 6 (3) 78. https://doi.org/10.3390/bdcc6030078
2022
Millennials and repurchasing behaviour: A collectivist emerging market Lee, Yang-im 2022. Millennials and repurchasing behaviour: A collectivist emerging market. International Journal of Retail & Distribution Management. 50 (5), pp. 561-580. https://doi.org/10.1108/IJRDM-12-2020-0506
2021
How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy Trim, P.R.J. and Lee, Yang-im 2021. How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy. Journal of Business and Industrial Marketing. 36 (10), pp. 1943-1955. https://doi.org/10.1108/JBIM-12-2019-0544
2021
The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement Trim, Peter R.J. and Lee, Y. 2021. The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement. Big Data and Cognitive Computing. 5 (3) e32. https://doi.org/10.3390/bdcc5030032
2019
Cyber security: Communication and risk management Trim, P.R.J. and Lee, Yang-im 2019. Cyber security: Communication and risk management. Sécurité & Stratégie. 32, pp. 26-31.
2019
The role of B2B marketers in increasing cyber security awareness and influencing behavioural change Trim, P.R.J. and Lee, Yang-im 2019. The role of B2B marketers in increasing cyber security awareness and influencing behavioural change. Industrial Marketing Management. 83, pp. 224-238. https://doi.org/10.1016/j.indmarman.2019.04.003
2019
Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits Lee, Yang-im and Trim, P.R.J. 2019. Refining brand strategy: Insights into how the "informed-poseur" legitimizes purchasing counterfeits. Journal of Brand Management. 26 (5), pp. 595-613. https://doi.org/10.1057/s41262-019-00153-x
2015
An exploratory study of how a Korean chaebol’s learning culture facilitates customer service Lee, Yang-im and Trim, P.R.J. 2015. An exploratory study of how a Korean chaebol’s learning culture facilitates customer service. Journal of Global Scholars of Marketing Science. 25 (4), pp. 338-357. https://doi.org/10.1080/21639159.2015.1073421
2015
Global nation product equity depending on a level of cultural diffusion Kim, S., Lee, Yuri, Jang, A., Lee, Yang-im and Kapstein, C.L. 2015. Global nation product equity depending on a level of cultural diffusion. Journal of Product & Brand Management. 24 (3), pp. 276-286. https://doi.org/10.1108/JPBM-04-2014-0560
2013
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies Lee, Yang-im and Trim, P.R.J. 2013. An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies. Journal of Global Scholars of Marketing Science. 23 (3), pp. 314-337. https://doi.org/10.1080/21639159.2013.791551
2012
How mutuality reinforces partnership development: Japanese and Korean marketing perspectives Lee, Yang-im and Trim, P.R.J. 2012. How mutuality reinforces partnership development: Japanese and Korean marketing perspectives. Industrial Marketing Management. 41 (5), pp. 770-779. https://doi.org/10.1016/j.indmarman.2012.06.004
2009
Large emergency-response exercises: qualitative characteristics: a survey Lee, Yang-im, Trim, P.R.J., Upton, J. and Upton, D. 2009. Large emergency-response exercises: qualitative characteristics: a survey. Simulation & Gaming. 40 (6), pp. 726-751. https://doi.org/10.1177/1046878109334006
2009
Negotiation oriented simulation exercises that incorporate business continuity and international security Trim, P.R.J. and Lee, Yang-im 2009. Negotiation oriented simulation exercises that incorporate business continuity and international security. On the Horizon. 17 (4), pp. 378-387. https://doi.org/10.1108/10748120910998407
2008
A strategic approach to sustainable partnership development Trim, P.R.J. and Lee, Yang-im 2008. A strategic approach to sustainable partnership development. European Business Review. 20 (3), pp. 222-239. https://doi.org/10.1108/09555340810871428
2008
A multi-organizational resilience value system enhanced by an intelligence culture Trim, P.R.J. and Lee, Yang-im 2008. A multi-organizational resilience value system enhanced by an intelligence culture. European Journal of Marketing. 42 (7-8), pp. 731-745. https://doi.org/10.1108/03090560810877123
2008
The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers Lee, Yang-im and Trim, P.R.J. 2008. The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal. 15 (1), pp. 62-80. https://doi.org/10.1108/13527600810848836
2008
Placing the Japanese retail sector in context: issues for marketers in overseas companies Lee, Yang-im and Trim, P.R.J. 2008. Placing the Japanese retail sector in context: issues for marketers in overseas companies. Business Strategy Series. 9 (5), pp. 243-248. https://doi.org/10.1108/17515630810906756
2008
Entering the South Korean market: a marketing-planning process model for marketers based in overseas companies Lee, Yang-im and Trim, P.R.J. 2008. Entering the South Korean market: a marketing-planning process model for marketers based in overseas companies. Business Strategy Series. 9 (5), pp. 272-278. https://doi.org/10.1108/17515630810906774
2007
Placing organizational learning in the context of strategic management Trim, P.R.J. and Lee, Yang-im 2007. Placing organizational learning in the context of strategic management. Business Strategy Series. 8 (5), pp. 335-342. https://doi.org/10.1108/17515630710684448
2006
An internationally focused synthesised marketing strategy underpinned by qualitative research Trim, P.R.J. and Lee, Yang-im 2006. An internationally focused synthesised marketing strategy underpinned by qualitative research. Qualitative Market Research: An International Journal. 9 (3), pp. 203-224. https://doi.org/10.1108/13522750610671653
2006
Vertically integrated organisational marketing systems: a partnership approach for retailing organisations Trim, P.R.J. and Lee, Yang-im 2006. Vertically integrated organisational marketing systems: a partnership approach for retailing organisations. Journal of Business and Industrial Marketing. 21 (3), pp. 151-163. https://doi.org/10.1108/08858620610662804
2006
Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust Lee, Yang-im and Trim, P.R.J. 2006. Retail marketing strategy: the role of marketing intelligence, relationship marketing and trust. Marketing Intelligence & Planning. 24 (7), pp. 730-745. https://doi.org/10.1108/02634500610711888
2006
Placing customer service strategy in the context of a vertical marketing system Lee, Yang-im and Trim, P.R.J. 2006. Placing customer service strategy in the context of a vertical marketing system. Strategic Change. 15 (7-8), pp. 331-339. https://doi.org/10.1002/jsc.774 Edited issue
2024
Editorial: Advances in Cybersecurity: Challenges and Solutions Trim, P.R.J. and Lee, Yang-im 2024. Editorial: Advances in Cybersecurity: Challenges and Solutions. Applied Sciences. 14 (10) 4300. https://doi.org/10.3390/app14104300
2023
Editorial: Managing Cybersecurity Threats and Increasing Organizational Resilience Trim, P.R.J. and Lee, Yang-im 2023. Editorial: Managing Cybersecurity Threats and Increasing Organizational Resilience. Big Data and Cognitive Computing. 7 (4) 177.
2023
Managing Cybersecurity Threats and Increasing Organizational Resilience Trim, P.R.J. and Lee, Yang-im 2023. Managing Cybersecurity Threats and Increasing Organizational Resilience. Big Data and Cognitive Computing. 7 (4) 177. https://doi.org/10.3390/bdcc7040177
2021
Cybersecurity, Threat Analysis and the Management of Risk Trim, P.R.J. and Lee, Yang-im 2021. Cybersecurity, Threat Analysis and the Management of Risk. Big Data and Cognitive Computing. Book chapter
2024
Social media usage to facilitate knowledge creation Trim, Peter R.J., Lee, Yang-im and Vu, An 2024. Social media usage to facilitate knowledge creation. in: Scholarly Community Encyclopedia MDPI.
2023
Editorial Trim, P.R.J. and Lee, Yang-im 2023. Editorial. in: Trim, P.R.J. and Lee, Yang-im (ed.) Managing Cybersecurity Threats and Increasing Organizational Resilience MDPI. pp. 1-3
2015
Issues that managers need to consider when undertaking research relating to the cyber environment Trim, P.R.J. and Lee, Yang-im 2015. Issues that managers need to consider when undertaking research relating to the cyber environment. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Initiatives in Cyber Security Research: Government, University and Industry Collaboration Republic of Korea British Embassy Seoul. pp. 66-79
2015
Cyber security issues, challenges and the way forward Trim, P.R.J. and Lee, Yang-im 2015. Cyber security issues, challenges and the way forward. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Initiatives in Cyber Security Research: Government, University and Industry Collaboration Republic of Korea British Embassy Seoul. pp. 11-14
2014
An interdisciplinary approach and framework for dealing with security breaches and organizational recovery Trim, P.R.J., Lee, Yang-im and Weston, D. 2014. An interdisciplinary approach and framework for dealing with security breaches and organizational recovery. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Collaboration in Cyber Security: From Issues and Challenges to Sustainable Partnership Republic of Korea British Embassy Seoul. pp. 34-43
2014
Cyber security culture and ways to improve security management Trim, P.R.J., Lee, Yang-im, Ko, E. and Kim, K.H. 2014. Cyber security culture and ways to improve security management. in: Trim, P.R.J. and H.Y. Youm (ed.) Korea-UK Collaboration in Cyber Security: From Issues and Challenges to Sustainable Partnership Republic of Korea British Embassy Seoul. pp. 21-26
2010
A security framework for protecting business, government and society from cyber attacks Trim, P.R.J. and Lee, Yang-im 2010. A security framework for protecting business, government and society from cyber attacks. in: 5th international conference on system of systems engineering (SoSE) IEEE .
2010
A comparison of Japanese and South Korean mindset: similar but different management approaches Lee, Yang-im 2010. A comparison of Japanese and South Korean mindset: similar but different management approaches. in: Syed, J. and Özbilgin, M. (ed.) Managing cultural diversity in Asia: a research companion Cheltenham Edward Elgar. pp. 248-277
2009
An explanation of how case study research and simulation can be used to teach negotiation exercises relating to international security Trim, P.R.J. and Lee, Yang-im 2009. An explanation of how case study research and simulation can be used to teach negotiation exercises relating to international security. in: Tan, K., Muyldermans, L. and Johal, P. (ed.) The international simulation and gaming research yearbook, volume 17: teaching and learning through gaming and simulation Edinburgh SAGSET.
2009
Open source software, information entrepreneurs and issues of national security Lee, Yang-im and Trim, P.R.J. 2009. Open source software, information entrepreneurs and issues of national security. in: Trim, P.R.J. and Caravelli, J. (ed.) Strategizing resilience and reducing vulnerability New York Nova Science Publishers. pp. 75-90
2009
Strategic transformational management in the context of inter-organizational and intra-organizational partnership development Lee, Yang-im 2009. Strategic transformational management in the context of inter-organizational and intra-organizational partnership development. in: Trim, P.R.J. and Caravelli, J. (ed.) Strategizing resilience and reducing vulnerability New York Nova Science Publishers. pp. 181-196
2008
A simulation exercise for senior staff in educational institutions: intelligence and strategic response Trim, P.R.J. and Lee, Yang-im 2008. A simulation exercise for senior staff in educational institutions: intelligence and strategic response. in: Griffit, P. (ed.) The international simulation and gaming research yearbook, volume 16: putting fun into education and training through games Edinburgh SAGSET.
2007
A strategic marketing intelligence framework reinforced by corporate intelligence Trim, P.R.J. and Lee, Yang-im 2007. A strategic marketing intelligence framework reinforced by corporate intelligence. in: Xu, M. (ed.) Managing strategic intelligence: techniques and technologies IGI Global. pp. 55-68
2007
An extended multi-cultural communication model for use in disaster and emergency simulation exercises Trim, P.R.J. and Lee, Yang-im 2007. An extended multi-cultural communication model for use in disaster and emergency simulation exercises. in: Trim, P.R.J. and Lee, Yang-im (ed.) The international simulation and gaming yearbook, volume 15: effective learning from games and simulations Edinburgh SAGSET.
2007
Simulations, international collaboration and a university teacher-stakeholder development framework Trim, P.R.J. and Lee, Yang-im 2007. Simulations, international collaboration and a university teacher-stakeholder development framework. in: Trim, P.R.J. and Lee, Yang-im (ed.) The international simulation and gaming yearbook, volume 15: effective learning from games and simulations Edinburgh SAGSET.
2006
A multi-cultural communication model to be used in disaster and emergency management simulation exercises Trim, P.R.J. and Lee, Yang-im 2006. A multi-cultural communication model to be used in disaster and emergency management simulation exercises. in: Borodzicz, E. and Chen, N. (ed.) The international simulation and gaming yearbook, volume 14: risk, uncertainty and security management Edinburgh SAGSET. Book
2024
Advances in Cybersecurity: Challenges and Solutions Trim, P.R.J. and Lee, Yang-Im (ed.) 2024. Advances in Cybersecurity: Challenges and Solutions. Basel, Switzerland MDPI.
2023
Managing Cybersecurity Threats and Increasing Organizational Resilience Trim, P.R.J. and Lee, Yang-im (ed.) 2023. Managing Cybersecurity Threats and Increasing Organizational Resilience. MDPI.
2023
Stratejik Siber Güvenlik Yönetimi/Strategic Cyber Security Management (Turkish edition) Trim, P.R.J. and Lee, Yang-im 2023. Stratejik Siber Güvenlik Yönetimi/Strategic Cyber Security Management (Turkish edition). Ankara, Türkiye Nobel Akademik Yayıncılık.
2022
Strategic Cyber Security Management Trim, P.R.J. and Lee, Yang-im 2022. Strategic Cyber Security Management. London Routledge.
2014
Cyber security management: a governance, risk and compliance framework Lee, Yang-im and Trim, P.R.J. 2014. Cyber security management: a governance, risk and compliance framework. Abingdon, Oxon Routledge.
2008
Strategic marketing decision-making in Japanese and South Korean companies Lee, Yang-im and Trim, P.R.J. 2008. Strategic marketing decision-making in Japanese and South Korean companies. Oxford, Oxon Chandos Publishing.
2007
The international simulation and gaming research yearbook, volume 15: Effective learning from games and simulations Trim, P.R.J. and Lee, Yang-im (ed.) 2007. The international simulation and gaming research yearbook, volume 15: Effective learning from games and simulations. Edinburgh SAGSET. Conference paper
2019
How Business Relational Attributes contribute to marketing strategy development Trim, P.R.J. and Lee, Yang-im 2019. How Business Relational Attributes contribute to marketing strategy development . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019
2019
How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships Trim, P.R.J. and Lee, Yang-im 2019. How organizational learning reinforces interactive communication and sustainable B2B customer centred business relationships . 35th Annual IMP Conference: Relationships, Interactions and Networks in Competitive Environment. IÉSEG School of Management, Paris 27 - 30 Aug 2019
2018
How the market driving approach utilizes a digital platform to enhance B2B and strengthen stakeholder relationships Lee, Yang-im 2018. How the market driving approach utilizes a digital platform to enhance B2B and strengthen stakeholder relationships. 2018 Global Marketing Conference at Tokyo. Tokyo, Japan 26 - 29 Jul 2018
2017
How the market driving approach can create brand value through a digital platform. Lee, Yang-im and Trim, P.R.J. 2017. How the market driving approach can create brand value through a digital platform. 7th Global Innovation and Knowledge Academy. Lisbon School of Economics and Management (ISEG), Portugal 28 - 30 Jun 2017
2012
How organizational learning enhances the strategic marketing decision-making process: a collectivist organizational perspective Lee, Yang-im and Trim, P.R.J. 2012. How organizational learning enhances the strategic marketing decision-making process: a collectivist organizational perspective. 2012 Global Marketing Conference, Marketing in Europe and Asia, 2012 EMAC-KSMS Joint Symposium. Seoul, South Korea 19th to 22nd July
2011
Organizational learning and service management: a collectivist partnership approach Trim, P.R.J. and Lee, Yang-im 2011. Organizational learning and service management: a collectivist partnership approach. 2011 MAGScholar Conference. Christchurch, New Zealand May 29-June 01, 2011
2011
How qualitative research can facilitate partnership development in the context of the cyber environment Trim, P.R.J. and Lee, Yang-im 2011. How qualitative research can facilitate partnership development in the context of the cyber environment. 2011 MAGScholar Conference. Christchurch, New Zealand May 29-June 01, 2011
2011
Integrated partnership development: Japanese and Korean perspectives Lee, Yang-im and Trim, P.R.J. 2011. Integrated partnership development: Japanese and Korean perspectives. IMP 2011 conference: the impact of globalization on networks and relationship dynamics. Glasgow, University of Strathclyde 30th August to 3rd September
2010
Issues and complexities associated with cyber security Trim, P.R.J. and Lee, Yang-im 2010. Issues and complexities associated with cyber security. CAMIS conference: knowledge sharing and extending the frontiers of knowledge. Birkbeck, University of London 28th June 2010
2009
An explanation of how case study research and simulation exercises can reinforce the theory building process Trim, P.R.J. and Lee, Yang-im 2009. An explanation of how case study research and simulation exercises can reinforce the theory building process. 39th annual SAGSET conference: learning through games. Leeds Metropolitan University 23rd July 2009
2008
An explanation of how case study research and simulation can be used to teach the subject of negotiation Trim, P.R.J. and Lee, Yang-im 2008. An explanation of how case study research and simulation can be used to teach the subject of negotiation. 38th SAGSET annual conference: teaching and learning through gaming and simulation. Nottingham University Business School, Nottingham University 17th to 18th July
2007
Past, present and future issues relating to games and simulations: bringing academics and practitioners together Trim, P.R.J. and Lee, Yang-im 2007. Past, present and future issues relating to games and simulations: bringing academics and practitioners together. SAGSET annual conference: putting fun into education and training through games. Luther King House, Manchester 15 to 18th July
2007
International collaboration in disaster management and planning Trim, P.R.J. and Lee, Yang-im 2007. International collaboration in disaster management and planning. The third CAMIS security management conference: strategizing resilience and reducing vulnerability. Birkbeck College, University of London 5th to 7th September
2007
Facilitating inter-organizational and intra-organizational development: new challenges for a new era Lee, Yang-im 2007. Facilitating inter-organizational and intra-organizational development: new challenges for a new era. The third CAMIS security management conference: strategizing resilience and reducing vulnerability. Birkbeck College, University of London 5th to 7th September
2006
Simulation exercises and international educational partnership arrangements Trim, P.R.J. and Lee, Yang-im 2006. Simulation exercises and international educational partnership arrangements. SAGSET annual conference: effective learning from simulations and games. Birkbeck College, University of London 12th to 14th July
2006
Building mutually oriented partnership arrangements in the retailing sector: the key to marketing success Lee, Yang-im and Trim, P.R.J. 2006. Building mutually oriented partnership arrangements in the retailing sector: the key to marketing success. Academy of marketing conference: marketing excellence. Holiday Inn Express, Regent’s Park, London 4th to 6th July 2006 Report
2012
Understanding, explaining and counteracting inappropriate user behaviour Trim, P.R.J., Hadfield, R., Garlati, C., Smith, M., Austin, J. and Lee, Yang-im 2012. Understanding, explaining and counteracting inappropriate user behaviour. London BCS, The Chartered Institute for IT.
2011
Common and shared services in the context of cloud computing Trim, P.R.J., Lee, Yang-im, Austin, J. and Aston, S. 2011. Common and shared services in the context of cloud computing. London BCS, The Chartered Institute for IT.
