La Toya joined Westminster Business
School in 2017, having taught previously at Kingston University (UK) and
the College of Science, Technology and Applied Arts of Trinidad and Tobago
(Trinidad and Tobago).
La Toya received her PhD in Marketing from Kingston University in 2018. Prior to joining academia, she worked for over ten
years in PR, Media and Advertising in a variety of industries including oil and gas, telecommunications, finance, tourism,
theatre and arts, health and entertainment.
La Toya's broad research interest lies on the intersection of the domains of consumer behaviour and brand management, with a focus on understanding brand alliance strategy and the psychology of consumers toward brands experiencing reputational crises.
Papers accepted in
refereed international conference proceedings:
Crisafulli, B., Singh, J. and Quamina, L.,
“Spreading of bad news online: How negative online word of mouth and
crisis response influence consumer attitudes towards cause-brand alliances”.
6th International Consumer Brand
Relationships Conference,19-21 May 2019, Cancun, Mexico.
Quamina, L. and Singh, J., “Negative
spill over effects in corporate brand alliances in crisis" American Marketing Association Winter
Conference (AMA Winter), 22-24 Feb 2019, Austin, TX, USA.
Crisafulli, B., Singh,
J, Quamina, L. and Xue, M., "Online communications and affective displays on consumers" 4th International Colloquium on
Corporate Branding, Identity, Image and Reputation (COBIIR 2018), 2-3 Sep 2018, University of Calabria, Italy.(won the Best conference paper
award).
Singh, J, Crisafulli,
B., Quamina, L. and Kottasz, R., "Crisis in corporate brand alliances: an investigation of the effects of crisis types and recovery". 3rd International Colloquium on Corporate Branding, Identity, Image and
Reputation (COBIIR2017), 7-8 Sep 2017, Middlesex University, London, U.K.
Singh, J., Quamina, L. and Xue, M., “10 million followers and counting:
how digital brand alliances between online influencers and brands impact
consumer value perceptions”, in 45th Academy of Marketing Science (AMS) Annual
Conference, May 24-26, 2017, Coronado Island, San Diego, USA.
Singh, J., Quamina, L. and Kalafatis, S., “Under a cloud: the impact of
corporate reputation harm on brand equity and consumer value perceptions”, in The 19th Academy
of Marketing Science World Marketing Congress, 19-23 July, 2016, IESEG School
of Management, Paris, France.
Quamina, L., Singh, J. and Kalafatis, S., “Where does the buck stop?:
Examining the role of brand crisis attributions in diminishing negative spill
over effects in consumer evaluation of brand alliances”, in The
25th Annual World Business Congress (IMDA), 15-19 June, 2016, Kingston
University, U.K.
Singh, J., Dall'Olmo Riley, F. and Quamina, L., “Brands that do not do
good: the impact of corporate reputation harm on brand equity and consumer
value perceptions”, in Brands that do Good, 11th Global Brand
Conference, 27-29 April, 2016, University of Bradford, England. (won the Best
conference paper award).
Quamina, L., “Negative spill over effects in co-branding”, in Collaboration
in Research, 44th European Marketing Academy (EMAC) Conference
Doctoral Colloquium, 24-26 May, 2015, KU Leuven and Vlerick Business
School, Leuven, Belgium.
Quamina, L., “Negative spill over effects in co-branding”, in The
Magic in Marketing,48th Academy of Marketing (AM) Conference Doctoral
Colloquium, 7-9 July, 2015, University of Limerick, Limerick, Ireland.
Quamina, L., “Negative spill over effects in co-branding”, poster
presentation, in Contemporary Issues in Business and Law, 6th
Annual Faculty of Business and Law Research Conference, 15-16 June,
2015, Kingston University, U.K.
Please see 'In Westminster Research' above for published research outputs.
