Skip to content Outputs by Type Journal article
2026
From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education Quamina, L., Ghandour, R., Hardley, F. and Baig, A. 2026. From Disruption to Design: Educator-Led Generative AI Learning Interventions in Marketing Education. Marketing Education Review. Advanced online publication. https://doi.org/10.1080/10528008.2026.2703575
2025
Generative AI in Higher Education Assessments: Examining the Impact of Risk and Tech-Savviness on Students’ Adoption Oc, Y., Gonsalves, C. and Quamina, L. 2025. Generative AI in Higher Education Assessments: Examining the Impact of Risk and Tech-Savviness on Students’ Adoption. Journal of Marketing Education. 47 (2), pp. 138-155. https://doi.org/10.1177/02734753241302459
2023
'Co-branding as a Masstige Strategy for Luxury Brands: Desirable or Not? Quamina, L., T Xue, M. and Chawdhary, R. 2023. 'Co-branding as a Masstige Strategy for Luxury Brands: Desirable or Not? Journal of Business Research. 158 113704. https://doi.org/10.1016/j.jbusres.2023.113704
2023
Negative Spill Over Effects in Brand Alliance Crises Quamina, L. and Singh, J. 2023. Negative Spill Over Effects in Brand Alliance Crises. Public Relations Review. 49 (5) 102394. https://doi.org/10.1016/j.pubrev.2023.102394
2023
Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers Crisafulli, B., Singh, J. and Quamina, L. 2023. Selecting the Right Digital Influencer in B2B Markets: Guidelines for Managers. European Business Review.
2022
Competence is power: How digital influencers impact buying decisions in B2B markets Crisafulli, B., Quamina, L. and Singh, J. 2022. Competence is power: How digital influencers impact buying decisions in B2B markets. Industrial Marketing Management. 104, pp. 384-399. https://doi.org/10.1016/j.indmarman.2022.05.006
2020
'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis Singh, J, Crisafulli, B, Quamina, L. and Xue, M 2020. 'To trust or not to trust': The impact of social media influencers on the reputation of corporate brands in crisis . Journal of Business Research. 119, pp. 464-480. https://doi.org/10.1016/j.jbusres.2020.03.039
2020
The role of brand equity and crisis type on corporate brand alliances in crises Singh, J., Crisafulli, B., Quamina, L. and Kottasz, R. 2020. The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review. 17 (4), pp. 821-834. https://doi.org/10.1111/emre.12362
2020
‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances Singh, J., Crisafulli, Benedetta and Quamina, L. 2020. ‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances. Journal of Business Research. 117, pp. 839-849. https://doi.org/10.1016/j.jbusres.2019.01.014
2020
How intensity of cause-related marketing guilt appeals influences consumers: The roles of company motive and consumer identification with the brand Singh, J., Crisafulli, B. and Quamina, L. 2020. How intensity of cause-related marketing guilt appeals influences consumers: The roles of company motive and consumer identification with the brand. Journal of Advertising Research. 60 (2), pp. 148-162. https://doi.org/10.2501/JAR-2018-049 Project report
2026
Shaping an Inclusive WBS: Research Insights from Amplifying Diversity and Black Safe Projects Quamina, L., Kulasi, Y., Ingsa, K., Atas, U., Joban, N., Alexeeva, A. and Sekyonda, L 2026. Shaping an Inclusive WBS: Research Insights from Amplifying Diversity and Black Safe Projects. Report
2026
Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration Gonsalves,C., Clancy, C., Khusainova, R., Hsin-Hsuan, M., Marshall, K., Percy, S., Quamina, L., Vuković, S., Canhoto, A. and Baines, P. 2026. Marketing Education in the Age of Generative AI: Preparing Graduates for Human–AI Collaboration . Academy of Marketing.
