Dr La Toya Quamina

Dr La Toya Quamina


Doctoral ResearcherTitle of ThesisStatus
Mr Ziyi HuEngagement Metrics and Message Framing in Short-Form Fashion Advertising on TikTokActive
Miss Tanushree RavikumarThe Meaning Behind the Label: Consumer Aesthetics, Cultural Proximity, and the Ethics of Heritage Branding in IndiaActive
Mrs Naa EngmannEXAMINING EMPLOYEE-GENERATED CONTENT IN BRAND CRISIS RECOVERY.Active
Miss Gizem BickiciExamining the impact of Culture on Virtual Influencer Effectiveness. A Cross-Country Analysis of Brand Metrics.Active