Strategic brand alliances: Research advances and practical applications

Singh, J., Quamina, L. and Stavros, K. 2016. Strategic brand alliances: Research advances and practical applications. in: Dall'Olmo Riley, F., Singh, J. and Blankson, C. (ed.) The Routledge Companion to Contemporary Brand Management Abingdon, Oxon Routledge. pp. 120-135

Chapter titleStrategic brand alliances: Research advances and practical applications
AuthorsSingh, J.
Quamina, L.
Stavros, K.
EditorsDall'Olmo Riley, F.
Singh, J.
Blankson, C.
Book titleThe Routledge Companion to Contemporary Brand Management
Page range120-135
Year2016
PublisherRoutledge
Publication dates
Published2016
Place of publicationAbingdon, Oxon
ISBN9780415747905
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