|Title||Tackling global challenges through cause-related marketing: How brands should promote their support to social causes|
|Authors||Crisafulli, B., Singh. J. and Quamina, L.|
Investigates how consumers respond to guilt-arousing messages in cause-related advertising to provide advise to marketers looking to use this tactic.
|Output media||Admap Magazine|
|Web address (URL)||https://www.warc.com/content/article/Tackling_global_challenges_through_cause-related_marketing_How_brands_should_promote_their_support_to_social_causes_/125868|