Dr Paul Elmer

Dr Paul Elmer


2022

Whose work? How UK Consumers prefer to see ethnic workers represented in advertising
Elmer, C., Elmer, P. and Akdeniz, M.B. 2022. Whose work? How UK Consumers prefer to see ethnic workers represented in advertising. Journal of the Association for Consumer Research.

2020

Digital Transformation in Media and Society
Gul, A., Erturk, Y. and Elmer, P. (ed.) 2020. Digital Transformation in Media and Society. Istanbul Istanbul University Press.

2018

Public Relations People: Occupational culture and the search for profitable sense
Elmer, P. 2018. Public Relations People: Occupational culture and the search for profitable sense. Raleigh N.C. Glasstree Academic Publishing.

2019

Working role preferences in UK advertising: a comparative study in the post-Brexit landscape
Elmer, P. and Celik, C. 2019. Working role preferences in UK advertising: a comparative study in the post-Brexit landscape. CBSIG 2019 Conference (AMA Consumer Behavior Special Interest Group). Bern, Switzerland 05 - 07 Jul 2019

2018

Integrated learning - a model for vocational education
Elmer, P. 2018. Integrated learning - a model for vocational education.


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