Prof Charles Chi Cui
Research Group for Inclusive and Sustainable Business
Leader / 17 Mar 2021 - ongoing| Doctoral Researcher | Title of Thesis | Status |
|---|---|---|
| Mrs Naa Engmann | Doctoral Research Project | Active |
| Miss Xiaoyi Sun | Augmented Reality Virtual Try-On and Luxury Fashion Consumption in China: Examining Effects on Gen Z's Perceived Risk, Psychological Ownership, and Purchase Intentions | Active |
| Miss Rozhin Elahi | Navigating Luxury: Understanding UK Customers' Purchase Journey Through Digital Marketing Strategies in the Realm of High- End Fashion | Active |
| Miss Ayhanim Acar | Title: The Interplay Between Intrinsic and Emotional Motivations in UK Consumers’ Purchase Intention for Eco-Labelled Apparel: A Mixed-Methods Study | Active |
| Mr Joshua Jalloul | The hidden ‘virtue of selfishness’: The influence of self-oriented personal values on Ethical Consumer Boycotting behaviour in the UK. | Active |
| Miss Yang Yang | The Deterministic Factors of Consumers’ Purchase of Sustainable Fashion Clothing and Fast Fashion Avoidance | Active |