Prof Charles Chi Cui
Research Group for Inclusive and Sustainable Business
Leader / 17 Mar 2021 - ongoing| Doctoral Researcher | Title of Thesis | Status |
|---|---|---|
| Ms Esen Tolgan | Branding Politically Sensitive Destinations: Legitimacy Signals and Perceived Travel Risk in Northern Cyprus | Active |
| Ms Samia Sundus | Sensory Language in Virtual Influencers' Storytelling narratives and its effect on Consumer Engagement | Active |
| Mrs Jahera Zarin Purne | Perceived AI Involvement and Human Effort Framing under Platform Controlled AI Disclosure in Marketing Content | Active |
| Mr Guowei Xu | Understanding Consumer Trust in Algorithmic Personalisation: The Roles of Perceived Transparency, Procedural Fairness, and Predictive Control | Active |
| Mrs Naa Engmann | EXAMINING EMPLOYEE-GENERATED CONTENT IN BRAND CRISIS RECOVERY. | Active |
| Miss Xiaoyi Sun | Augmented Reality Virtual Try-On and Luxury Fashion Consumption in China: Examining Effects on Gen Z's Perceived Risk, Psychological Ownership, and Purchase Intentions | Active |
| Miss Rozhin Elahi | Navigating Luxury: Understanding UK Customers' Purchase Journey Through Digital Marketing Strategies in the Realm of High- End Fashion | Active |
| Miss Ayhanim Acar | INVESTIGATING THE INFLUENCE OF ECO-LABELS ON UK CONSUMERS’ PURCHASE INTENTION FOR APPAREL: A SEQUENTIAL EXPLORATORY MIXED-METHODS STUDY OF ETHICAL SIGNALLING AND MORAL RESPONSES | Active |
| Mr Joshua Jalloul | The Virtue of Egoism: The Influence of Self-Oriented Personal Values on Ethical Consumer Boycotting Behaviour in the UK. | Active |