Prof Charles Chi Cui

Prof Charles Chi Cui

2024

Multi-Ethnic Marketing: Coca-Cola’s “America Is Beautiful”
Licsandru, Tana Cristina and Cui, Charles Chi 2024. Multi-Ethnic Marketing: Coca-Cola’s “America Is Beautiful”. The Business & Management Collection. 2024 (9), p. e1007287. https://doi.org/10.69645/hphy3728

2024

Ethnic marketing: the good, the bad and the unknown
Licsandru, Tana Cristina and Cui, Charles Chi 2024. Ethnic marketing: the good, the bad and the unknown. The Business & Management Collection. 2024 (4), p. e1006254. https://doi.org/10.69645/wtlr9603

2023

A multi-contextual lens on racism and discrimination in the multicultural marketplace
Galalae, C, Kipnis, E., Cui, C., Johnson, E., Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Ruiz, V.M., Pullig, C. and Lindsey-Warren, T.M. 2023. A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8 (1). https://doi.org/10.1086/722704

2022

How consumers’ need for variety and social consumption influences festival patronage and spending
Waehning, N., Cui, C., Cabras, I. and Bian, X. 2022. How consumers’ need for variety and social consumption influences festival patronage and spending. Event Management. 26 (7), pp. 1549-1563. https://doi.org/10.3727/152599522X16419948391087

2021

Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing
Kipnnis, E., Demangeot, C., Pullig, C., Cross, S., Cui, C., Galalae, C., Kearney, S., Licsandru, Mari, C., Martin-Ruiz, V., Swanepoel, S., Vorster, L. and Williams, J. 2021. Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing. Journal of Public Policy & Marketing. 40 (2), pp. 143-164. https://doi.org/10.1177/0743915620975415

2020

Brand addiction in the contexts of luxury and fast-fashion brands
Mrad, M., Majdalani, J., Cui, C. and Khansa, Z. El 2020. Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services. 55 (July) 102089. https://doi.org/10.1016/j.jretconser.2020.102089

2020

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption
Mrad, M. and Cui, C. 2020. Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption. Journal of Business Research. 113, pp. 399-408. https://doi.org/10.1016/j.jbusres.2019.09.023

2019

Ethnic marketing to the global millennial consumers: Challenges and opportunities
Licsandru, T.C. and Cui, C. 2019. Ethnic marketing to the global millennial consumers: Challenges and opportunities. Journal of Business Research. 103, pp. 261-274. https://doi.org/10.1016/j.jbusres.2019.01.052

2018

Brand addiction: Exploring the concept and its definition through an experiential lens
Cui, C., Mrad, M. and Hogg, M. 2018. Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research. 87 (February), pp. 118-127. https://doi.org/10.1016/j.jbusres.2018.02.028

2018

Subjective social inclusion: A conceptual critique for socially inclusive marketing
Licsandru, T.C. and Cui, C. 2018. Subjective social inclusion: A conceptual critique for socially inclusive marketing. Journal of Business Research. 82, pp. 330-339. https://doi.org/10.1016/j.jbusres.2017.08.036

2017

Brand addiction: Conceptualization and scale development
Mrad, M. and Cui, C. 2017. Brand addiction: Conceptualization and scale development. European Journal of Marketing. 51 (11-12), pp. 1938-1960. https://doi.org/10.1108/EJM-10-2016-0571

2017

Asia’s materialists: Reconciling collectivism and materialism
Awanis, S., Schlegelmilch, B.B. and Cui, C. 2017. Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies. 48 (8), pp. 964-991. https://doi.org/10.1057/s41267-017-0096-6

2015

Consumer xenocentrism in China: an exploratory study
Mueller, R., Wang, G.X., Liu, G. and Cui, C. 2015. Consumer xenocentrism in China: an exploratory study. Asia Pacific Journal of Marketing and Logistics. 28 (1), pp. 73-91. https://doi.org/10.1108/APJML-11-2014-0158

2014

Consumer susceptibility to the credit card misuse and indebtedness
Awanis, S. and Cui, C. 2014. Consumer susceptibility to the credit card misuse and indebtedness. Asia Pacific Journal of Marketing and Logistics. 26 (3), pp. 408-429. https://doi.org/10.1108/APJML-09-2013-0110

2006

Factors facilitating and impeding the development of export market-oriented behavior: a study of Hong Kong manufacturing exporters
Cadogan, J., Cui, C., Morgan, R. and Story, V.M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: a study of Hong Kong manufacturing exporters. Industrial Marketing Management. 25 (5), pp. 634-647. https://doi.org/10.1016/j.indmarman.2005.06.014

2005

Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA
Cui, C., Michell, V., Schlegelmilch, B. and Cornwell, B. 2005. Measuring consumers’ ethical position in Austria, Britain, Brunei, Hong Kong, and USA. Journal of Business Ethics. 62 (1), pp. 57-71. https://doi.org/10.1007/s10551-005-8501-7

2005

A Cross-cultural study of the role of religion in consumers’ ethical positions
Cui, C., Cornwell, B., Mitchell, V., Schlegelmilch, B., Dzulkiflee, A. and Chan, Joseph 2005. A Cross-cultural study of the role of religion in consumers’ ethical positions. International Marketing Review. 22 (5), pp. 531-546. https://doi.org/10.1108/02651330510624372.

2004

Employee and customer perceptions of service quality – match or mismatch? A study of Chinese retail banking
Cui, C., Lewis, B. and X. Dong 2004. Employee and customer perceptions of service quality – match or mismatch? A study of Chinese retail banking. Journal of Asia Pacific Marketing. 3 (1), pp. 24-42.

2004

Chinese export agents’ adoption of export market-oriented behaviours: measurement and performance relationship
Cadogan, J.W. and Cui, C. 2004. Chinese export agents’ adoption of export market-oriented behaviours: measurement and performance relationship. Journal of Asia Pacific Marketing. 32 (2), pp. 21-32.

2003

Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence
Cadogan, J.W., Cui, C. and Kwok Yeung Li, E. 2003. Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence. International Marketing Review. 20 (5), pp. 493-513. https://doi.org/10.1108/02651330310498753

2003

Service quality measurement in the banking sector in South Korea
Cui, C., Lewis, B.R. and Park, W. 2003. Service quality measurement in the banking sector in South Korea. The International Journal of Bank Marketing. 21 (4), pp. 191-201. https://doi.org/10.1108/02652320310479187

2003

Purchasing inhibitors on the Internet: a comparative study between the UK and the US
Cui, C., Roberts, A. and Lewis, B.R. 2003. Purchasing inhibitors on the Internet: a comparative study between the UK and the US. Journal of Customer Behaviour. 2 (2), pp. 193-217.

2002

National identity and NATID: An assessment in Yemen
Cui, C. and Adams, E.I. 2002. National identity and NATID: An assessment in Yemen. International Marketing Review. 19 (6), pp. 637-662. https://doi.org/10.1108/02651330210451953

2002

Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals
Cui, C., Ball, D.F. and Coyne, J. 2002. Working effectively in strategic alliances through managerial fit between partners: some evidence from Sino-British joint ventures and the implications for R&D professionals. R&D Management. 32 (4), pp. 343-357. https://doi.org/10.1111/1467-9310.00265

2022

Ethnic marketing: the good, the bad and the unknown
Licsandru, T.C. and Cui, C. 2022. Ethnic marketing: the good, the bad and the unknown. in: Brodowsky, G., Schuster, C. and Perren, R. (ed.) Handbook of Research on Ethnic and Intra-cultural Marketing Edgar Elgar Publishing.

2010

Editorial: Multicultural perspectives in customer behavior
Cui, C. and Piacentini, C.C. 2010. Editorial: Multicultural perspectives in customer behavior. Journal of Marketing Management. 26 (11-12), pp. 993-1004. https://doi.org/10.1080/0267257X.2010.508969


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